Optimal Webpage Design To Keep Visitors On Your Site

Having an effective web design for your site is extremely important if you’re looking out to make a good impression on your target audience. Most people are visual creatures and will form an immediate judgment about a website based on its appearance and how everything is laid out. To help you design your website effectively, and to correct any mistakes you might have made, we’ll now look at some important principles that should be followed for designing a website.


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Custom 404 Pages: Pretty often you see people typing in the wrong URL or misspelling it, because of which they end up on a 404 Page which gives up the error of page not found. Many website owners don’t realize the connection between 404 pages and smart web design. What makes this important is that your 404 page, at least the default one, is a useless page where your visitors can’t learn/buy/sign up for anything. What you should do is transform the default 404 page, which is essentially a dead end into a menu where the visitor can easily find the part of your website where you want them. It’s easy to lose hundreds of visitors if you don’t take this step, especially if your site is a high traffic site. You can design the 404 page however you want, as long as you make it easy for the visitor to find your site. If you look around, most of the successful sites know how to keep their designs simple. People don’t like cluttered up websites that are downright confusing. You have to ensure that whatever you do, the design should be minimalistic in nature and there shouldn’t be anything unnecessary. One of the main reasons as to why you should have a simple design is because people tend to leave sites quickly when they don’t really look appealing. If you already know that you will display advertisements, then they have to be accounted for in the layout. Besides this, creating a professional site is all about keeping things simple, so why complicate it?

If your site will be for content, then make sure your content is the centerpiece of each page. The more artistic sites will use Flash, but we have a hard time appreciating Flash in most applications. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.

Another consideration is browser loading time, and if you are doing SEO then that is important. You may have Flash movies, but then we would suggest you use a different video format, instead. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea. Web design involves lots of factors, some small and some major, but all contributing to the general appearance of the site as a whole, so if you want to make the best possible impression don’t neglect anything.
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