Technology is influencing our way of acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable method of seeing things. Having one of these planned, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to evolve or die. One those trends is the increased use of “fringe” social hubs. Brands which has a broader presence will definitely be form of less skeptical when publishing content via social hubs which were considered previously “fringe.” Over the years were also noticing many interesting strategies to interactive content, one of those is via 360 views photo just like a virtual 360 view. The opposite trend could be the utilization of animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for one more years.
According to technology again, algorithms are actually to generate content. We are now listening the roll-out of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing a proper mix of SEO, SMM, UX and analytics will help you reap rich rewards when you value their importance equally and treat them jointly rather than individual components
Paid Social. We remarked that last 2015 there is a large growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say is constantly dwindle as social networking sites aggressively push for advertising on their platforms. It’s time for it to make amends for the paid social approach because this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on their own native publishing platforms.
Real-time aggregated content is on the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which were considered in the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are devoted to Snapchat and Instagram and definately will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a part of every content web marketing strategy in 2016.
Visual content such as infographics continue enabling marketers to provide personalized content. Global internet speed grew by 17% in a year. Slow internet connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to apply for the next years.
Mobile marketing will rise even higher. You will see more mobile usage of new audiences as time goes by. It’s got remained the same as years pass by however it will just get higher and better next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the next years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video options opening another whole world of articles possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This is one of the main key drivers that will define SEO in 2016.
Finally, get this year some time to ascertain real bonds between customers as well as your brand. Do internal marketing your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is a result of internal resistance. To supply a powerful brand to customers means marketers must effectively engage and cut across an organization. This is neither easy nor welcome, nevertheless it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy might be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is where they are able to most effectively build intimacy. In addition they revealed that many their clients associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than ever before this coming year – how the information is delivered, though, is vital. App development and content with an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are beginning to adopt notice. Facebook has integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat provides Snapchat Discover as well as the choice for any advertiser or individual to create their very own geo filter with Snapchat at the moment. Messaging is huge in the digital world. Expect digital marketers to really make it even larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly advanced of value upfront, before moving towards asking for their email or entering into a sales sequence. This will likely usually be in are content marketing – via blog posts, YouTube videos, and webinars, as well as from the growing rapidly live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers will probably be those people who are in a position to set up a advanced of trust before asking prospective clients and customers for the sale. This is additional work for marketers since they should strategically craft a great deal of free content, but the rewards will come in the type of a simpler sale when they do require it, given that they have established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But details are now more dynamic, accessible, and broadly understood. This will likely start new opportunities for messaging optimization – but, more to the point, this use of data will challenge marketers for being nimbler and responsive.
Awesomedia one of the primary business branding & digital agency in Scandinavia use science, technology and inspiration previously mentioned to look at you to divine realms of absolute moments of awe, while others provide you with a temporal experience, awesomedia from Finland takes your brand to positioning it for the heart and soul of your target. The rest are merely beautiful designs.
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