Technologies are influencing our method of acting, it influences our knowhow and marketers must accommodate it. In the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable strategy for seeing things. Having this in your mind, will enable us to adapt more careful.
This experience of the most recent technological development is influencing publishers to adapt or die. One those trends will be the increased using “fringe” social hubs. Brands with a broader presence will surely be type of less skeptical when publishing content via social hubs which were considered previously “fringe.” As time passes we have been also noticing many interesting methods for interactive content, one particular is by 360 views photo like a virtual 360 view. The other trend will be the use of animated GIFs dominating newsfeeds and timelines. Both of these continue its growth for an additional years.
Based on technology again, algorithms are actually to build content. Were now listening the introduction of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing which a proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards if you value their importance equally and treat them together as opposed to individual components
Paid Social. We pointed out that back 2015 there was a large growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say is constantly dwindle as social networks aggressively push to promote on their platforms. It’s time to atone for the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook can now help publishers give their content more visibility in comparison to content on his or her native publishing platforms.
Real-time aggregated submissions are for the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will surely be kind of less skeptical when publishing content via social hubs which are considered before “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are centered on Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a study by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a part of every content web marketing strategy in 2016.
Visual content such as infographics will keep enabling marketers to deliver personalized content. Global internet speed grew by 17% in a single year. Slow internet connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to employ for the following years.
Mobile marketing will rise even higher. There’ll be more mobile entry to new audiences as time goes by. They have remained consistent as years ignore however it will just get higher and higher over the following years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the next years is augmented reality. Creating virtual reality based content will permit marketers to understand more about a brand new frontier of content assimilation. This will give a push for giant brands. Facebook’s new 360 video options opening the latest realm of web content writing possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This will be one of the main key drivers that may define SEO in 2016.
Finally, get this year enough time to establish real bonds between customers plus your brand. Do internal marketing at the organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is because of internal resistance. To supply an engaging brand to customers means marketers need to effectively engage and cut across a company. This is neither easy nor welcome, but it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy might be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is how they’re able to most effectively build intimacy. Additionally they revealed that many their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience will be more important than ever before this year – how this article is delivered, though, is vital. App development and content for an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to adopt notice. Facebook has now integrated branded campaigns into Facebook Messenger and promises to do really this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat features Snapchat Discover as well as the alternative for any advertiser or individual to generate their unique geo filter with Snapchat on Demand. Messaging is already huge from the digital world. Expect digital marketers to make it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers offer an increasingly advanced level of worth upfront, before moving towards seeking email addresses or getting into a sales sequence. This will usually maintain are content marketing – via websites, YouTube videos, and webinars, as well as from the growing rapidly live video space using platforms such as Periscope and Facebook Live. One of the most successful digital marketers will likely be those who are in a position to set up a advanced level of trust before asking potential clients and customers to the sale. That is additional work with marketers given that they must strategically craft a lot of free content, though the rewards will come in the sort of a simpler sale whenever they do obtain it, given that they previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But data is now more dynamic, accessible, and broadly understood. This may open new opportunities for messaging optimization – but, moreover, this use of data will challenge marketers for being nimbler and responsive.
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