Sabrina Ho looks to Macau art fairs and auctions to diversify economic system far from casinos

As pressure grows on Macau to discover new reasons for revenue, scion of casino dynasty imagines a different future for your other SAR
Sabrina Ho Chiu-yeng is doing what she will to help Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun may be also known for gracing society and entertainment pages, in January she organised the first Macau sales by China’s state-owned Poly Auction and then in November held her annual hotel art fair, having already launched an exhibit to advertise the work of young art graduates in September.


“Macau is evolving,” she tells The Collector. “We don’t need to rely just about the gaming industry. We want more families ahead for holidays, you want to boost our cultural and creative industries.”
This is a politically correct view for your daughter of the casino magnate. Macau is in the cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the town to relinquish its dependence on the gaming sector, the taxes that pay for most public expenditures, back in the boom years, when the “build it and they’ll come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers combined with a slowing economy have raised pressure to discover new revenues.
Fundamental change may be slow ahead. Five casinos have opened since 2012 plus more are saved to the way in which, including two from branches in the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Sabrina ho chiu yeng‘s half-sister Pansy Ho Chiu-king.

So are Sabrina’s cultural endeavours all slightly of sentimental publicity for your clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections may help it plunge into a new and wealthy market where no international house has a presence. Inturn, Ho says, sherrrd like the auctions to help attract tourists and perhaps let the city’s 600,000 residents to formulate more of an interest in culture. Their bond, called Poly Auction Macau, is 51 per-cent owned by Poly and the rest by Ho’s company, Chiu Yeng Culture.
Ho was raised flanked by art and also other collectables owned by her parents but she’s a newcomer towards the auctions business. After graduating with an arts degree from your University of Hong Kong, in 2013, she handled the branding and marketing side in the family’s hotel and property businesses. “But I favor art and I asked Poly if I perform part time at their Hong Kong office, to understand the auction world,” she says.
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