I believed about penning this post on band promotion since i commonly hear new bands and struggling musicians wishing they got more paying gigs. Receiving a paying gig is great, After all… you spend time and effort, energy as well as cash getting your act together.. rehearsing, planing a trip to rehearsals and gigs (gas could be a pain if you travel by car), buying your gear, etc. But receiving payment gigs for new acts can be very difficult.
Because i still find it great to have paid, I can’t mean to convey you should consider a band like a business. Things i am saying is, it will be practical to at least have your costs covered.
Naturally, that might rely on you and your reasons why you’re in a band to start with.
Some bands desire to play; love playing; believe that playing and having their music out there is the foremost compensation there’s… as well as the return of these purchase of effort, money and time is always that opportunity to get up there and PLAY. Additionally, there are other individuals who focus on a long-term goal like building their own following and having their music across to them.
Reasons why you’re doing so, basically sums it.
But, if you wished to get paying gigs, here are some actions you can take.
1. Develop Your Product
Occasionally I stumbled upon a client who struggles with promoting their services or products, and place in several effort simply to get minimal results. The reason is, they have not managed to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will usually yield mediocre results.
So what exactly is your products? The group, as well as your music. The key real how would you set yourself independent of the rest. What is it you do that differs from the others, or the facts that you can do superior to all the others?
“What would you like visitors to remember and LIKE you for?”
2. Define Your Music/Repertoire
Repertoire defines which band you’re. In addition, it defines who your audience is. I believe writing and recording original material is great because insurance agencies your own music you develop a property that others will not have. It can be that final sum of a collaborative creative effort that band promotion BUT, doesn’t guarantee success, since to your band being successfully recognized for your music, you’ll first must attract viewers which gets to listen for and enjoy it.
On the same note, like a cover band doesn’t imply you can not get paying gigs. There are tons of canopy bands that get paid well for small bar gigs or even major events.
What it comes down to is the novelty in the band, as well as your draw. Novelty is always that something in regards to you that individuals should come see; as well as your draw is the size of everyone else you can gather for your gigs.
3. Market Yourself
You need to sell yourself to those who you imagine would thank you for band along with what you have to offer. You’ll find basically 2 types of people you want to target; you will find individuals who you desire arriving at your gigs and appreciating your music, as well as the people who are in a position to hire you for gigs.
This could actually be the classic “the chicken or even the egg scenario”, that you actually improve your audience and have more exposure when you are playing more gigs, but to get more gigs you got to have invited or hired by individuals who have aid for making gigs happen.
However it need not be complicated. You just need to do both as well.
Networking is the vital thing. The harder people you’re able to meet, the more contacts you identify, the closer you’re able to your goal.
4. Management / Representation
You have to have a manager. An expert figure who you trust and rely on to dedicate yourself to nothing less than the success and well-being in the band.
A supervisor must be a tenacious businessman. He is a negotiator, understands marketing, and even more importantly he believes from the product he’s entrusted with. His primary goal is usually to sustain and develop further the merchandise he manages.
Having a manager might have several advantages, and one of what I see managers being able to do that bands that manage themselves cannot, is be objective. The manager sees something which individual members in the band usually do not see, this runs specifically true when some folks the band develop egos that cloud their judgment. Members have a tendency to get tunnel vision and may also not respond well with people’s opinions that will not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A supervisor is both affiliated with the group and outsider; an affiliate while he works together the group to realize their set goals. He is an outsider that can make rational decisions as well as be critical in the group whether or not this fails to deliver what their audience expects.
Musicians can be one of the most stubborn of men and women, as well as the least receptive to criticism, as well as a trusted opinion from a specialist figure may help the band attempt to better the merchandise. Understand that the manager is especially a business person, and that he runs the band because it is “profitable”… the easier to showcase a band, the more money it makes, the more money the manager makes also.
Managers should be very aggressive and protracted, a pal of mine (a manager for the huge act) once said a tale regarding how she approached bar after bar simply to get denied whenever and was given all kinds of reasons and excuses. She never lost the battle, and would not give up her band… today that band can be a major recording artist… and also they’ve been big for some time now.
Check out about band promotion see this useful resource: read more