Based on the FDI policy guidelines, “Marketplace label of e-commerce means providing of the i . t platform by an e-commerce entity on a digital and electronic network to do something like a facilitator between buyer and seller.”
The key feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to interact which has a many sellers onboard to get an item online. Thus, each time a product from amazon is bought, you might be actually buying it coming from a registered seller by it. As such the product is just not directly sold by amazon. Here, amazon is simply a website platform which facilitates a celebration location for someone to meets a lot of seller and offer various options and expense levels for any products or services.
Whereas the Inventory-led websites have specialized but limited range of products as well as the serious customers may signing in to the telltale website for any specific range of products, like caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Game
A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who may have applied for privileged works with them which assists them offer money saving deals or discounts to the customers. This may will include a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within a pre-agreed arrangement.
It’s easy to find that some items are available on the web site at 40% -60% discounts which is even hard for the producer to supply. It’s easy to find that you will find 40-50 sellers for any buy engineering books but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They will mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to succeed in absolutely free themes making use of their honest pricing offers.
Just about all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The reality is, none have been able to see a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and many have been soldout to others. Year 2017 would see a lot more to lock belts and go on to solve this riddle lest they perish in the race to the survival with the fittest.
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