We (along with the other internet in the past decade) have already spent some time convincing you from the need for acquiring online reviews for the business. How about we just assume you’re sold on the advantages of using a few people tout how awesome happen to be on the internet.
That being said, it isn’t safe to imagine we all know exactly where from the wide realm of the internet we can point those well wishers when they need to sing our praises. After all, we would all be capable to rattle off a few sites (“Yelp! But they come to appear in Google Maps, too?”), but unfortunately we cannot exactly have a laundry set of options at our disposal.
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Check out our set of the very best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For instance, those involved with center industry may wish to be on UrbanSpoon. This web site post won’t end up in websites that are specific to at least one industry, however it will provide review site that sign up for businesses in almost any industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was one of the primary internet vendors to allow consumers to post reviews of merchandise in 1995, plus it remains the most important helpful consumers seeking to make informed purchase decisions. Even if people can and even do purchase a product elsewhere, if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people will be up its Amazon review before they end up buying.
What is going to separate your products derived from one of that seems just like it? Those shiny gold stars and good reviews. Products are rated on the five-star rating scale, that’s broken down by amount of reviews per star, followed by most helpful reviews and most recent reviews.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List is really a “higher-end” review website, because users even have to purchase membership. However, you get what you purchase. The reviews, given while on an A-F scale, are normally very well-thought out — not a lot of that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, that helps cut down on fake or misrepresentative reviews, and companies may react to the reviews posted about the subject, too.
It’s liberal to create a page for the company. Once you have yours, encourage your clients who’re on Angie’s List to depart reviews there — members will be the only ones able to undertake it!
3) Choice
Have customers australia wide? Option is a member-funded review website based in Australia. Choice independently test services and supply performance reviews on their members. The majority of their job involves testing services themselves, creating product comparisons, and writing buying guides. Additionally, though, they are doing allow members to rate and discuss specific product models and brands to Choice members. If you have customers australia wide, we propose encouraging those who find themselves on Replacement for leave reviews there.
4) Trustpilot
Trustpilot is really a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded beyond Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.
As they definitely have a basic version free of charge (this enables you to develop a profile page and collect reviews), their paid versions permit you to create customizable review invitations, share ratings and reviews on social websites, and link review data to your internal business systems.
5) TestFreaks
Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to enhance them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers directly from your customer care team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products then writes about them. Unlike Angie’s List, it is the folks of which? who write the reviews — not the customers can use. They don’t accept submissions for product testing or survey inclusion, however they do encourage people to let them be familiar with their items and services by emailing [email protected].
Although this leaves less room so that you can influence whether your merchandise find yourself on the site, will still be worth knowing about and checking in with this popular site, particularly if you have customers from the U.K. The website has reviews for anything from dishwashers and tablets to cars and charge cards. They ensure that you review these products themselves, then reveal both their methodologies and results. In addition they take customer surveys of products like the best and worst firms for customer care.
A great deal of their submissions are free, but customers can be members for ?10.75 per month to get usage of a “Best Buys” and “Don’t Buy” list, the newest reviews of merchandise using their test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and purchase all products which they test. (Fun fact: They buy and test 80 cars a year!) This can be about as legitimate because it gets. As such, there’s not much you can do here “except” let’s say you sell a product or service, be sure it is, great.
If nothing else, you might take this excellent website like a lesson in excellent content creation. For each product they review, they feature the review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Virtually the true secret to great content, shall we be right?
8) TripAdvisor
If you are from the travel, hotel, airline, entertainment, or restaurant industries from any location, you need to read the reviews for the popular website TripAdvisor. As the largest travel site on the globe, it’s over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on the about low airfares, travel guides, rental listings, and advice forums about almost every location on the globe you might image. Lots of people look there before making an outing.
The main element into a successful profile on TripAdvisor is so that it is as near to the top of their popularity index as you possibly can, so that people trying to find information within a specific place see your listing. Based on TripAdvisor, the recognition ranking algorithm is dependant on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they offer businesses seeking to enhance their ranking:
Quantity: Ask you and your guests to publish reviews, and make use of our management center tools to remind them after they take a look at. Offering incentives for reviews is up against the rules, though — check out our policy to actually know what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality and a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers wrote to see what worked and did not work best for the property so that you can maintain and improve your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to effect on a hotel’s ranking after a while. Yet again, encourage guests to publish reviews to keep fresh content rolling in.”
9) Yelp
Yelp is really a free review website that lets consumers rate businesses on the five-star scale. Any organization can create a profile on Yelp free of charge, and users can build their particular free profiles to examine a small business. You’re liberal to react to reviewers, too, but we propose going for a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.
Yelp has are categorized as fire within the last few years for some slightly shady practices, like incentivizing businesses to promote with them in exchange for gaming the hunt recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now take a look at Yelp reviews in general current reviewer’s clout in your mind, rather than getting deterred by the business because of one bad listing.
That being said, will still be to help you to obtain a constant stream of positive online reviews coming to your business’ Yelp account so happy customers are always on top of your review feed — especially is you’re location-based business. Yelp profile information contains things such as store hours and site information, which means that your profile will frequently generate when we Google your company.
10) Google My opportunity
You know those reviews that demonstrate on top of you do a google search for any business? Yeah, those actions are stored on their list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to offer improved local search results. So, for your business’ website to be properly optimized for search, you need to build verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and so forth, especially online, can give you a lift searching. Only verified local Google+ pages can react to reviews.
An added bonus? Google Maps pulls that information and those reviews in to the app, so using a great deal of content in that room can make your company look more reputable.
11) Yahoo! Local Listings
Much like Google My opportunity reviews, Yahoo! Local reviews let users post reviews of companies having a five-star rating system.
Based on Search results Land, Yahoo! still receives about 10% of google search share. So even if you n’t want to invest time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt for that 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you need to ensure you have a presence on G2 Crowd. On a monthly basis, over 300,000 people thinking of buying software see the 37,000+ user feedback on this website so they can make smarter purchasing decisions.
G2 Crowd operates a lot like Yelp, but in a unique niche. Companies are reviewed on the five-star scale, and reviews cover anything from setup and straightforward useful to security and support. Reviewers respond to your questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you’ll be able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the website are authenticated via LinkedIn to ensure they’re users (even though the reviews themselves can nonetheless be anonymous), which allows users to see what their LinkedIn connections have to say about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the site.
You can use the site to browse reviews of individual companies, or compare two companies side-by-side that compares their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
And company reviews, they’ve assembled a lot of buyer guides for categories including talent management software, business intelligence software, core HR software, social websites, and A/B testing to help individuals find the correct product for the kids determined by hundreds of reviews and user ratings.
14) Salesforce AppExchange
Offer an app for the Salesforce AppExchange? Then you will need to keep an eye on your app’s ratings and reviews there. Testamonials are using a five-star rating system, and every app has reviews listed with more helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the volume of downloads with a couple of clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, the greater Business Bureau (BBB) evaluates various businesses against a set of guidelines for a way businesses should treat the population. They don’t directly recommend or endorse any businesses, products, or services; they only provide the public together with the information on their site about businesses, and when they have been met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, like a short company bio along with the company’s accreditation status, past any complaints made concerning the business and whether they were resolved, reviews, along with the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is definitely an employee review website that can help anyone — from prospective employees to prospects to investors — receive an notion of exactly what a firm is really like internally. Put simply, it will help study the more qualitative factors of products like valuation.
Employees can share how it is love to interview and work at their companies, along with the site shows visitors which companies are rated highest by their workers. Many employers use it to develop their employment brand so they can target and recruit candidates, but you can also use the reviews to express ideas internally for improvement among your management team.
Creating a business account is provided for free, and it’s really an easy task to track and react to reviews. As an example, you’ll be able to build alerts so you receive an email whenever a new review is posted so that you can acknowledge and react to each one.
Other locations for Testimonials
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and website to encourage online reviews … plus some brands just make them unsolicited, for much better or worse.
Here are several websites that, if you opt to (please, elect to) functions as additional hubs for online reviews. And they are awesome, given that they have enormous reach, plus you’ve got some — if not entire — control of these properties.
17) Facebook Ratings & Reviews
Are you aware there exists a place on Facebook for fans to depart ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems for the left-hand side of the Facebook Page, so you can’t move or get rid of it like you can other areas of the Page.
Anyone logged into Facebook can post a rating or review of a small business. All they should do is navigate to the Reviews section of your Page, select the grey stars to choose a rating, then write an optional review. They’re able to make that review public, visible to friends, or visible only to them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be appear to be an odd spot to try to accumulate reviews. But while users might not always hunt for reviews entirely on Twitter (unless you started some sort of review hashtag, perhaps), tweets remain indexed searching results. Which means a user’s tweet, whether complimentary or less-than, could show up from the SERPs when someone’s trying to find reviews in your business.
Not only that — there’s issues you can actively apply the positive tweets coming at you. For instance, we tested the component of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive while on an ebook we were promoting at that time. Guess what happens happened? The CTA together with the three tweets converted better than the CTA without having tweets. In case you begin to “Favorite” tweets which could be reviews that are positive down the road, it’s going to be more readily found them when you wish to utilize them in your marketing.
19) Your personal Website
Finally, the one place where you have total and utter control: your web site. It’s an excellent place to publicize reviews you receive (perhaps embed some of the people tweets you favorited?) You might carve out a piece of the website dedicated only to reviews and testimonials, and even incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews so you encounter happy customers who wish to give you a confident review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a place on your web site to write their kind words. Consider adding testimonials to squeeze pages and product pages, too.
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