We (along with the rest of the internet for the past decade) previously spent some time convincing you of the significance about acquiring online reviews on your business. Let’s quickly just assume you’re in love with the main advantages of using a couple of people tout how awesome you are on the net.
That said, it is not safe to visualize everybody knows exactly where in the wide world of the net we can point those well wishers when they want to sing our praises. I mean, organic beef be capable of rattle off a few sites (“Yelp! And i believe you can use them to show up on the internet Maps, too?”), but and we don’t exactly have a laundry set of options at our disposal.
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Take a look at our set of the top product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For instance, those invoved with the restaurant industry may wish to be on UrbanSpoon. This website post won’t enter websites that are specific to 1 industry, but it’ll provide leave a review that apply to businesses in different industry.
Review Sites for B2C Companies
1) Amazon Reviews
Amazon was the primary online stores to allow consumers to post reviews of items in 1995, plus it remains just about the most important helpful information on consumers seeking to make informed purchase decisions. Even though people can and even do get a product elsewhere, should it be in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then lots of people can look up its Amazon review before they decide to purchase.
And what will separate your product from one seems exactly like it? Those shiny gold stars and good reviews. Items are rated with a five-star rating scale, which is separated by number of reviews per star, then most helpful reviews and most recent reviews.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List is a “higher-end” website, because users actually have to fund membership. But you get that which you spend on. The reviews, given by using an A-F scale, are typically very well-thought out — few people like going that ranting and raving that’s more prevalent on free review sites. The reviews is not anonymous, which will help reduce fake or misrepresentative reviews, companies should answer the reviews posted about them, too.
It’s absolve to generate a page on your company. When you have yours, encourage your web visitors that are on Angie’s List to leave reviews there — members are the only ones allowed to take action!
3) Choice
Have customers in Australia? Options are a member-funded review website based in Australia. Choice independently test services and supply performance reviews with their members. The majority of their work involves testing services themselves, creating product comparisons, and writing buying guides. Moreover, though, they are doing allow members to rate and discuss specific product brands and models with other Choice members. For those who have customers in Australia, we advise encouraging those who are on Substitute for leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded from Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the world proactively collect reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.
As they definitely have a basic version free of charge (each day build a profile page and collect reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.
5) TestFreaks
Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to enhance them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers completely from your customer care team.
6) Which?
Which? can be an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, oahu is the folks where? who write the reviews — not absolutely free themes. They do not accept submissions for product testing or survey inclusion, nevertheless they do encourage people to allow them find out about their goods and services by emailing [email protected].
Even if this leaves less room that you should influence whether your merchandise end up on his or her site, it’s still worth knowing about and checking in about this popular site, especially if you have customers in the U.K. The website has product reviews for sets from dishwashers and tablets to cars and bank cards. They ensure that you review each one of these products themselves, and then reveal both their methodologies and results. They also take customer surveys of products prefer and worst firms for customer care.
Plenty of their submissions are free, but customers could become members for ?10.75 each month to have use of a “Best Buys” and “Don’t Buy” list, the newest reviews of items from other test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports can be an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all goods that they test. (Fun fact: They’re buying and test 80 cars each year!) That is about as legitimate because it gets. Consequently, there is not much you can do here “except” let’s say you sell a product, make certain it is, great.
Regardless of anything else, you might have this excellent website being a lesson in excellent content creation. Per product they review, they provide review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Pretty much the main element to great content, am I right?
8) TripAdvisor
If you’re in the travel, hotel, airline, entertainment, or restaurant industries from any location, you should read the reviews for the popular website TripAdvisor. As the largest travel site on the planet, it’s got over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost any location on the planet you may want image. A number of people look there prior to a trip.
The main element with a successful profile on TripAdvisor is rendering it as close to the top level of the popularity index as possible, to ensure people trying to find information in the specific place see your listing. In accordance with TripAdvisor, the buzz ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they give businesses seeking to improve their ranking:
Quantity: Ask your friends and relatives to write down reviews, and rehearse our management center tools to remind them once they check out. Offering incentives for reviews is contrary to the rules, though — take a look at our policy to make sure you understand what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality as well as a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers have written to see what worked and failed to perform most optimally on your property so you can maintain and increase your service.
Recency: Recent reviews factor more strongly on the popularity rankings and older reviews have less effect on a hotel’s ranking with time. Again, encourage guests to write down reviews to keep fresh content rolling in.”
9) Yelp
Yelp is a free website that lets consumers rate businesses with a five-star scale. Any organization can generate a profile on Yelp free of charge, and users can set up their unique free profiles to review a company. You’re absolve to answer reviewers, too, but we advise having a balanced and polite procedure for any negative reviews you get, as Yelpers have been in a fairly tight-knit community.
Yelp has also come under fire during the last several years for a lot of slightly shady practices, like incentivizing businesses to promote with them to acquire gaming the search recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to take a look at Yelp reviews overall current reviewer’s clout in mind, as opposed to getting powered down by a business due to one bad listing.
That said, it’s still to your benefit to secure a constant stream of positive online reviews visiting your business’ Yelp account so happy industry is always at the top of your review feed — especially is you are a location-based business. Yelp profile information contains things such as store hours and placement information, so your profile will most likely show up when people Google your business.
10) Google My opportunity
You understand those reviews that show track of you search Google to get a business? Yeah, those ideas are on a list greatly.
Google’s Pigeon algorithm update uses distance and placement ranking parameters to deliver improved local internet search results. So, for your business’ web site to be properly optimized for search, you should set up verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, etc, especially on Google, can give you an enhancement looking. Only verified local Google+ pages can answer reviews.
An additional benefit? Google Maps pulls that information and those reviews in to the app, so using a great deal of content in that room can make your business look more reputable.
11) Yahoo! Local Listings
Comparable to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of companies with a five-star rating system.
In accordance with Search Engine Land, Yahoo! still receives about 10% of internet search engine share. So while you might not want to get time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt for that 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you should make sure you have a presence on G2 Crowd. Monthly, over 300,000 people thinking of buying software see the 37,000+ user reviews on this internet site so they can make better purchasing decisions.
G2 Crowd operates a lot like Yelp, but in a particular niche. Companies are reviewed with a five-star scale, and reviews cover sets from setup and easy of use to security and support. Reviewers answer questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the item.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius can be an online website for software businesses. Reviewers on the spot are authenticated via LinkedIn to make sure they’re users (although the reviews themselves can nonetheless be anonymous), which allows users to see what their LinkedIn connections say about particular programs on TrustRadius. This adds a layer of trust for an individual reading the web page.
You need to use the web page to browse reviews of person companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve build a lot of buyer guides for categories including talent store, business intelligence software, core HR software, social media, and A/B testing to help individuals find the correct product for them depending on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Have an app for the Salesforce AppExchange? Then you’ll want to keep track of your app’s ratings and reviews there. Surveys are according to a five-star rating system, and every app has reviews listed with the most helpful positive review and most helpful negative reviews first, then all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the number of downloads with just a couple of clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the higher Business Bureau (BBB) evaluates various businesses against some recommendations for the way businesses should treat the population. They do not directly recommend or endorse any businesses, products, or services; his or her provide the public using the information about their site about businesses, and whether they have met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, being a short company bio along with the company’s accreditation status, previous any complaints made regarding the business and if they were resolved, reviews, along with the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor can be an employee website which enables anyone — from prospective employees to prospects to investors — experience an notion of that of a firm is like from the inside of. In other words, it may help measure the more qualitative factors of products like valuation.
Employees can share how it’s love to interview and just work at their companies, along with the site shows visitors which companies are rated highest by their employees. Many employers put it to use to create their employment brand so they can target and recruit candidates, however you could also utilize reviews to share with you ideas internally for improvement among your management team.
Creating a manager account is provided for free, and it’s very easy to track and answer reviews. By way of example, it is possible to set up alerts which means you experience an email whenever a new review is posted so you can acknowledge and answer each.
Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … and some brands just buy them unsolicited, for better or worse.
Here are some websites that, if you opt to (please, opt to) can serve as additional hubs for online reviews. And they are generally awesome, since they have enormous reach, and you’ve got some — or even entire — control of these properties.
17) Facebook Ratings & Reviews
Did you know there exists a position on Facebook for fans to leave ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like for the left-hand side of your respective Facebook Page, so you can’t move or get rid of it as you can other parts of your respective Page.
Anyone logged into Facebook can post a rating or writeup on a company. All they have to do is go to the Reviews part of your Page, select the grey stars to choose a rating, and then write an optional review. They could make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be appear like an odd place to try and accumulate reviews. But while users might not always seek out reviews upon Twitter (if you don’t started some kind of review hashtag, perhaps), tweets are nevertheless indexed looking results. Meaning a user’s tweet, whether complimentary or less-than, could pop up in the SERPs when someone’s trying to find reviews on the business.
Not only that — there’s stuff you can actively do with the positive tweets coming to you. For instance, we tested the part of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive by using an ebook we had been promoting during the time. You know what happened? The CTA using the three tweets converted better than the CTA without any tweets. In the event you will “Favorite” tweets that can function as reviews that are positive in the future, it’s going to be more readily found them when you need for their services inside your marketing.
19) Your Own Website
Finally, usually the one place that you have total and utter control: your website. This is an great spot to publicize reviews you get (perhaps embed among those tweets you favorited?) You could carve out a bit of your respective website dedicated simply to reviews and testimonials, and even will include a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who want to add a good review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your website to write their kind words. Think about adding testimonials to landing pages and product pages, too.
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