WhatsApp – The NewGen Marketing strategy

WhatsApp Messenger is really a proprietary, cross-platform instant messaging subscription service for smartphones. As well as txt messaging, users can send one another images, video, and audio media messages. The customer software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. According to the Financial Times, WhatsApp “has completed to SMS on mobile phones what Skype did to hack whatsapp messages calling on landlines. The services are free for your first year then costs $0.99/Yr.

Everyone knows that WhatsApp is a great tool for messaging friends however everything you did not know is the fact that WhatsApp can be used as campaign tool to build marketing leads. The App is free of charge also it can serve as a strong marketing channel using the potential of getting clients for your business most of all.

Why Choose WhatsApp for your advertising campaign?

The App is practically free!

You are able to send large amount of messages without any limits. It’s readily available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are making use of it as you don’t have to go to a how do people complete details or confirm your identity for doing things. It really needs your mobile number and you’re done!

Better features than traditional SMS/MMS

WhatsApp supports numerous message types, from simple text to pictures to audio files. Usually a MMS message would cost you a fair bit of money to transmit, and so the undeniable fact that it may be delivered to as many customers and prospects as you like at no cost is excellent.

You can also send GPS location of one’s stores! Product videos, Product images and audio messages (a short personal message from your CEO could be sent to multiple clients and prospects at one go!) this excellent App supports just everything. You can start your own personal WhatsApp group and will invite your clients and prospects to join, or you might create an inside marketing group which will help you stay associated with your campaign peers 24/7.

So WhatsApp as a campaign tool is capable of doing everything a regular e-mail or SMS campaign could do. To top it all Whatsapp is close to our heart, people can’t get their hands using their company phone due to this App. Hence any message communicated through this medium has got the immediate and maximum outreach.

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