Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the internet is increasing with an alarming rate for the convenience, cost-efficiency, convenience. The application of mobile phones is closing the digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to produce websites that are mobile-friendly in order to reach these mobile users. Just one way of the process would be to create designs that are understanding of different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique employed in web page design allowing webpages respond to the screen size, orientation and platform of the device a person is viewing with.
Responsive design include the simple most important factor which includes changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, if your user switches from the cellular phone to some tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities associated with designing such websites, are mainly the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale using the layout to show and hide areas of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your site whatever the environment they are, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended web design as best practice so businesses that don’t have options are really missing out. Is the most favored global google search, Google explained that responsive websites are simple to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we are able to safely say for sure that developing a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is normally costlier and/or inconvenient than using mobile phones. Cellular devices offer quick and easy use of information on the move. Responsive websites are therefore reasonable to users who spend hardly any amount of time in an office space.
For businesses, the responsive web page design reduces design and development costs since they don’t must develop different websites for various devices. Additionally, businesses will save you cash on maintenance costs because they is going to be centering on only 1 website.
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