Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using cellular devices is closing a digital divide between your rich and poor; and also the urban and rural dwellers. Every business are duty-bound to develop websites which are mobile-friendly so that you can reach these mobile users. Just one way of this would be to create designs which are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique used in web design to permit webpages react to the screen size, orientation and platform in the device a person is viewing with.
Responsive design include the simple the first thing which has changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. By way of example, if a user switches from the cell phone into a tablet device, the web site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities linked to designing such websites, are mainly the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to show and hide areas of images on websites. This fluidity makes it user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your site regardless of environment they wind up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended Web Design & Development as well practice so firms that will not have options are really missing out. Being the most popular global search engine, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
Based on Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can safely say without a doubt that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Cellular phones offer easy and quick access to information on the move. Responsive websites are thus reasonable to users who spend virtually no amount of time in a workplace.
For businesses, the responsive web design reduces design and development costs as they do not have to develop different websites for various devices. Additionally, businesses will save you cash maintenance costs since they is going to be focusing on just one website.
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