Globally, the application of mobiles, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate due to its convenience, cost-efficiency, convenience. The application of cellular devices is closing a digital divide between the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to formulate websites which are mobile-friendly in order to reach these mobile users. One way of doing this is usually to create designs which are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive website design (RWD) is really a technique used in website design to permit webpages react to the display size, orientation and platform of the device a user is viewing with.
Responsive design are the simple most important factor which includes changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. For instance, if a user switches coming from a cellular phone to some tablet device, the web site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities associated with designing such websites, listed below are the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to disclose and conceal elements of images on the website. This fluidity makes it user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your web site regardless of the environment they find themselves, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that don’t have options are at a disadvantage. To be the most favored global search engine, Google explained that responsive websites are simple to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we can safely say for certain that using a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is generally more costly and/or inconvenient than using cellular devices. Cellular devices offer quick and easy access to information on the move. Responsive websites are therefore cost effective for users who spend hardly any time in an office space.
For businesses, the responsive website design reduces design and development costs as they do not need to develop different websites for several devices. Additionally, businesses helps you to save funds on maintenance costs as they will likely be concentrating on just one website.
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