The launch of Instagram advertising has been welcomed with open arms by businesses around the world, who are now able to use the widely used platform to reach over 400 million active users globally.
For individuals in the Middle Eastern region, its launch has been even more celebrated, as a majority of the Arab speaking population are more on Instagram than you are on any other social networking platform.
So what makes Instagram Advertising such a win, and just how can your business apply it?
Instagram normally provides better engagement rate than any other social platform. If you have an active Instagram profile, you will see that it can be far more likely for your posts to get noticed on the channel than you are on other platforms. It is also relatively better to obtain a good following on Instagram organically.
The introduction of Ads help it become even easier to reach targeted users on instagram viewer, and will do wonders when employed in an efficient manner.
What you need to be familiar with Instagram Advertising
It gives you multiple ad formats
Instagram advertising offers you three types of ads: image, video and carousel. Image ads let you use visual imagery to see your story and also allure your target audience to take some action while video ads give you up to Thirty seconds to supply your message as artistically as you want & carousel option is image ads on steroids, allowing you to use multiple images how the viewer can swipe through, providing multiple the opportunity to trigger an action.
You might have call-to-action buttons for getting visitors aimed at your web
The most frustrating part when it comes to social media is – triggering engagement. You will get a lot of likes and comments, but driving exactly the same website visitors to your site is somewhat tricky. Instagram ads offer call-to-action buttons (much like Facebook ads) where you can drive traffic directly to your internet site. The call-to-action buttons can be found on every one of the three ad format types.
Specific ad targeting
Instagram advertisers have always been capable of target audiences by age, location, and gender. But now, it can be working with parent company Facebook to reach users based on their interests and connections on both networks – a uniquely powerful data set of people’s priorities.
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