If you’re spending hours caring for your business, and never obtaining the results you want, you might have a business process or two that is broken and needs fixing.
Most business people I encounter all have the identical kinds of problem. Their Follow Through is either broken or non-existent. Additionally they would not have a method in place for these processes to work accordingly.
why don’t we start at square one. I’m not really likely to really go into what your doing wrong what is actually not working, that’s simply redundant I am going to only talk about the things because of limited space so that you can start getting consistent and predictable results.
First it is important that you understand the different sorts of media platforms most business people use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name just a few with the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the purpose.
Like a company owner I can bet that you will be operating on a one dimensional basis that is very limiting when it comes to gaining a reliable customer base.
The harder media you should use effectively the greater successful your operations will become. Key term “Effectively”….
However Let’s not go jumping into any and every media platform believing that the greater you employ the better chances you have for fulfillment.
It won’t for the identical broken system to multiple media channels You’ll fail and you will fail miserably.
The bottom line is to fix your broken processes or else you should have the identical results will all the media channels you advertise on.
How Do You Fix it.
There are 3 components that businesses will need to have in place so that you can have a conssistent flow of recent leads and clients.
Component 1 ~ You need to first before anything else, have a compelling offer to attact your favorite luxury customer.
You should avoid internet network marketing your main goal like a company owner is to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak directly to an ideal client providing them with a definite treatment for an issue that they are experiencing. No exceptions for this rule.
Component 2 ~ You’ll want a means to capture leads. Unless you have a system in place for capturing the interest of your prospects before attempting to sell them, you are way off of the mark.
Fix this now! There all types of lead capture software out online that you can use I fould that Lead Pages are pretty solid try them out. There is a good system in order to business people accomplish this.
Component 3 ~ You’ll want a means to follow up with your leads. If you believe regarding it everything you have ever bought or joined there was clearly a powerful offer to first gain your attention.
When they had your attention you were followed up with and given more information.
In the event the offer is at line in what you were looking for that will solve the immediate problem that your were having, this is when and just whenever you determined to purchase.
Your visitors, clients, and prospects are no different.
1. Present a powerful treatment for an issue disguised as an offer
2. capture charge
3. Follow-up to make the sale.
This can be a really broad overview but I hope it will help you to definitely start thinking in the right direction like a company owner.
For your Success
-Larry
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