In case you are spending hours caring for your business, rather than getting the results you want, you may have a business process or two that is broken and requires fixing.
Most business people I come across all have the same forms of problem. Their Follow-through is either broken or non-existent. Additionally they would not have a system in place for these processes to work accordingly.
why don’t we start at square one. I’m not going to really enter into what your doing wrong what is actually not working, that’s simply redundant I am going to only speak about what works due to short space to enable you to get consistent and predictable results.
First it is important to know the differing types of media platforms most business people use attempt to market their product or services.
These media channels exist online along with offline and I’ll name only some from the more recognized, so you’ll use a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
Like a business owner I can bet that you are operating over a one dimensional basis that is very limiting when it comes to gaining a trusted customer base.
The harder media you can use effectively the more successful your operations will end up. Key term “Effectively”….
However Let’s not go jumping into any each media platform believing that the more you use the better chances you’ve got for achievement.
It won’t for the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The key is to correct your broken processes in any other case you will have the same results will all the media channels you advertise on.
How can you Repair it.
You will find 3 components that most businesses will need to have in place so that you can use a conssistent flow of latest leads and clients.
Component 1 ~ You have to first let me give you, use a compelling offer to attact your ideal customer.
By all means stay away from how to get leads your ultimate goal like a business owner is always to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to the perfect client going for a definite means to fix an issue that they’re experiencing. No exceptions for this rule.
Component 2 ~ You need a method to capture leads. Unless you use a system in place for capturing the eye of your prospects before trying to sell them, you are way from the mark.
Fix this now! There all types of lead capture software out online that can be used I fould conducive Pages are pretty solid check them out. They have a good system in order to business people make this happen.
Component 3 ~ You need a method to telephone your leads. If you believe about it everything you have ever bought or joined there is a powerful offer to first gain your attention.
Proper they’d your attention you were followed up with and given more information.
If the offer was at line in what you were looking for that might solve the immediate problem that the were having, this is when and only when you determined to get.
Your clients, clients, and prospects are not any different.
1. Present a powerful means to fix an issue disguised as a possible offer
2. capture control
3. Follow up and make the sale.
This can be a really broad overview but I hope it will help you to start thinking within the right direction like a business owner.
For your Success
-Larry
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