Exactly how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example ways to get more than 10,000 fans on the Facebook business page.

Facebook may be the king of social networking sites using more than 1.79 billion active users per month (Updated December 2016). It really is utilized by more than 60% of Internet users Worldwide in fact it is a great tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s understandable the quantity of fans reveals how popular a website is. A likes business page with 100,000 followers is more popular when compared to a page with 1,000 fans which creates a quantity of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, blog or website needs lots of Facebook fans. Five Years ago this did not make a difference however in the Modern, social proof is important.

More fans, more visits – The more fans you might have, the harder may be the number of individuals that may visit your posts within their timeline and perchance see your website.

While this is true, it needs to be noted that your fans might find your posts.

As already explained inside a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of the followers (only Four percent) might find your status updates.

This number can vary, what is important to comprehend now, is actually you might have 10,000 fans and you also post a brand new update, it’s going to be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media is often a ranking factor, many studies show that popular websites on Facebook are more inclined to perform better in search, these days very popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that creating a lots of Facebook fans is important on your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the very same steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans plus it continous to cultivate organically.

Step 1: First suggestion – you might want a Facebook business page

It may appear silly to the experienced nevertheless for beginners to social media this may be something totally new: A personal Facebook page differs from a company page.

If you wish to have friends on Facebook to share your holiday photos then you need to create a personal page but if you want to have fans and followers on your website or business then you need to create a Facebook business page.

So, step one is always to make certain you build a Facebook business page and the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most important optimization tip coming from all.

The quality of the content posted on the Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it easier to attract new fans or even more likes from ads once we might find below.

Step 3: Make the most of your personal Facebook account

I mentioned in step one above you will want to use a business page instead of your own page, however you still need come with an active personal facebook account.

Here is the reason why:

After you post an update on the business page, one way to increase exposure and likes, is always to share that post on the personal page at the same time.

People you might have as friends on the personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page and will also improve the engagement factor of the posts.

As an effect, facebook can have your posts to more fans (organically).

So, one way to increase the quantity of people that view your posts and go after dark 4% individuals fan base is always to share and promote the post on the personal page.

It goes without saying the more quantity of friends greater could be the visibility from the post.

Also, make sure that you invite your existing friends (and a) to adore your Facebook business page. Make it happen any time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 however you must have the Facebook like box on the website for 3 reasons:

#1 – It’s ways to associate your site with the Facebook business page. Put simply this is a way to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you are getting lots of fans, that is something you must be proud off the other to demonstrate in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. Readers can follow your site by clicking so on button and never have to go to Facebook.

Hint: For optimal results, position the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup such box to new users (for instance, when they spend A minute with a page, when they scroll into the underside or when they make an effort to leave your page – although this is effective in terms of getting new likes, you ought to be careful to not help it become too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on the website.

The next natural step is always to start sharing content to keep the fans happy and perhaps have the ability to convert them from fans > site visitors > customers.

Some simple rules to follow along with that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see within your page. By way of example, if your website is about Social networking, share content associated with social media instead of about sports or another type you could possibly like. If your users desire to read sports news, they do know finding them.

#2 – Don’t forget which they follow your small business page to get updates about your website (and niche) instead of about your social gatherings: If you want to get social, then make use of your personal Facebook page, your small business page is about your site.

#3 – Usually thumb, I prefer my offer page to share content from my niche only, easily should share an issue that is just not associated with my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. When you have a promotion to share or something like that that may benefit your fans, that can be done but don’t add too much.

Try to create interesting, shareable content that is certainly associated with your niche, of course this doesn’t come straight from your site. Have a very balance between promotional and content your followers might want to read.

Step 6: Share interesting and top quality content (not just links)

I made some tests regarding the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with just links. Let me give you one example to understand what I mean.

When you wish to share an article from a website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this post without adding any other information. If your title and images are fantastic, you’ll get many likes with respect to the time you’re making the post, quantity of fans etc.

If one another hand, you enrich your post by having more details specifically an inventory, then other items being equal, you are more likely to get more likes and shares.

For me this will make sense because those that view a title and image within their timeline might not exactly ‘Like It’ since it provides no value to them (don’t forget the average user is given hundreds of postings within their timeline every time they login to Facebook).

On another hand whenever you provide them with valuable, top quality and easy to read information (like a list), they’re going to go through the LIKE button simply because they read something useful and never have to leave their timeline.

Note: It is a known proven fact that individuals have an inclination of LIKING an article without reading it so provide them with good reasons to do this; your site visits might not exactly increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at one of the most popular Facebook pages, so as to they tend to share images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A couple of suggestions to consider:

Quality updates – This is actually the best incentive it is possible to provide your users. Before posting anything on the page, you need to be sure that it offers a superior value in your audience. When you do this consistently, you existing followers will share it with their friends and will also attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Just like the page first. There are numerous tools to accomplish this but are thinking about that when you don’t use a known brand this many not so successful.

Content upgrades – When you have a blog, you need to use ask users to LIKE your page to obtain an new version of the post. This requires extra tools however it is something worth testing.

Step 9: You should market own content and page

When you create your small business page don’t expect that it will magically get a huge number of fans. In addition to the tips outlined above, you also have in promoting your small business page in places other than Facebook.

A few suggestions to take into account that worked for my case:

Promote in other social media networks – When you have accounts along with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and show them the advantages from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and have them to follow yourself on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to do it manually instead of using any tools) it might produce really good results.

Promote within your newsletter – When you have a newsletter or you communicate with your readers via email, make sure that you ask them to follow your Facebook page.

Do not just write the FB URL using your signature but Inquire further politely to LIKE your small business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many good ways to increase your Facebook fans for last, as it is often the only one that it’s not free.

Facebook supplies a self-service ad platform used to either increase your fan base (market page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you choose a webpage you possess, select your goals (market page), select your audience (depending on country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends upon many factors. The simplest way to assess if Facebook ads is a good solution to increase your fan base, is always to chance a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (no less than a week). By the end, it is possible to decide if the charge per like is something you are willing to pay for.

I had great outcomes with Facebook ads both for my websites as well as client websites and I run campaigns each month (stay) to further improve my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe what you pay for is Facebook likes but usually you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so spend time and consider the message you wish to display within your ad and also the image to make use of.

Conclusion

Having a major quantity of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations in your business page (steps 1 and a couple of above), then the simplest way to obtain more followers is by using Facebook ads. Along with some A/B testing you will get to 10,000 fans without any more than $1,000 (spread into a period of months).

Once you are doing everything properly and given that there is a great product or service, it is possible to improve your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.