Exactly how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example the way to get over 10,000 fans in your Facebook business page.

Facebook may be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It can be used by over 60% of Internet surfers Worldwide and it is a fantastic tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you might want lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this number of fans reveals how popular an internet site is. A likes business page with 100,000 followers is much more popular than the usual page with 1,000 fans which creates a number of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website or blog will need lots of Facebook fans. 5yrs ago this didn’t subject in the Modern day, social proof is very important.

More fans, more visits – The harder fans you’ve, the higher may be the number of individuals that will visit your posts inside their timeline and perchance visit your website.

While this is, it should be noted that doesn’t your fans will see your site content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (a maximum of Four percent) will see your status updates.

This number may differ, but what is very important to comprehend now, is when you’ve 10,000 fans so you post a brand new update, it will likely be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is a ranking factor, many studies demonstrate that popular websites on Facebook are more likely to perform better in search, today so popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that having a lots of Facebook fans is very important on your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has over 100K fans also it continous to develop organically.

Step 1: First off – you might want a Facebook business page

It may seem silly for the experienced nevertheless for beginners to social websites this can be a new challenge: A private Facebook page differs from an enterprise page.

If you need to have friends on Facebook to share with you your holiday photos you will need to create a personal page though if you want to have fans and followers on your website or business you will need to create a Facebook business page.

So, the initial step is to ensure that you build a Facebook business page as well as the the second step is to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most crucial optimization tip of most.

The quality of the content posted in your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw in new fans or more likes from ads once we will see below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in step 1 above you’ll want to have a business page instead of a private page, however you still need to provide an active personal facebook account.

Here is the reason:

After you post an update in your business page, a good way to improve exposure and likes, is to share that post in your personal page as well.

People you’ve as friends in your personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page and will also increase the engagement factor of one’s posts.

As a result, facebook can have your site content to more fans (organically).

So, a good way to improve the number of people who view your site content and go beyond the 4% of you fan base is to share and promote the post in your personal page.

It is evident that this more number of friends the bigger will be the visibility with the post.

Also, ensure that you invite your existing friends (and a) to love your Facebook business page. Accomplish that every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 however you have to have the Facebook like box in your website for several reasons:

#1 – It’s a means to associate your website with the Facebook business page. To put it differently this is a method to ‘tell’ search engines like yahoo until this can be your official Facebook business page.

#2 – When you invest in lots of fans, this can be something you ought to be proud off then one to demonstrate to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to improve your fan base organically. The future prospect can follow your website by clicking etc button without having to visit Facebook.

Hint: For maximum results, placed the LIKE box above fold (on the sidebar).

Hint 2: You can also popup such box to new users (for instance, after they spend 60 seconds on a page, after they scroll as a result of the bottom or after they make an effort to leave your page – even though this is useful in terms of getting new likes, you need to be careful to never allow it to be too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed such box within a prominent position on the website.

The next natural step is to start sharing content to keep your fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that will increase the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing inside your page. As an example, if your web site is about Social networking, share content linked to social websites instead of about sports or another type you might like. If the users desire to read sports news, they do know where to locate them.

#2 – Don’t forget they follow your business page to have updates about your website (and niche) instead of about your social gatherings: In order to get social, then takes place personal Facebook page, your business page is all about your website.

#3 – Generally thumb, I personally use my opportunity page to share with you content from my niche only, if I must share something which just isn’t linked to my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. When you’ve got a campaign to share with you or something like that that could benefit your fans, this can be done but don’t drink too much.

Try to create interesting, shareable content that is linked to your niche, evidently this will not come completely from your website. Keep a balance between promotional and content your followers may want to read.

Step 6: Share interesting and good quality content (not only links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with just links. Let me offer you one example to understand What i’m saying is.

When you need to share content from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any other information. If the title and pictures are great, you’ll get numerous likes depending on the time you make the post, number of fans etc.

If one the other hand, you enrich this post by adding additional information and also a subscriber base, then other pursuits being equal, you are more likely to gain in likes and shares.

For me this makes sense because those that view a title and image inside their timeline may not ‘Like It’ mainly because it provides no value for many years (don’t forget that this average user is assigned countless postings inside their timeline if he or she login to Facebook).

On the other hand once you give them valuable, good quality and straightforward to see information (as being a list), they’ll go through the LIKE button given that they read something helpful without having to leave their timeline.

Note: It is a known undeniable fact that people have an inclination of LIKING content without reading it so give them good reasons to achieve this; your website visits may not increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at one of the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A number of tricks to consider:

Quality updates – This can be the best incentive it is possible to offer users. Before posting anything in your page, you have to make sure that it gives you value to your audience. Choosing this consistently, you existing followers will share it using friends and will also get more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are various tools to accomplish this but consider that when you don’t have a known brand this many not be so successful.

Content upgrades – In case you have your site, you should use ask users to adore your page to obtain an latest version of one’s post. This implies extra tools however it is something worth testing.

Step 9: You’ll want to advertise your own content and page

When you create your business page don’t expect that it will magically get a huge number of fans. Apart from the tips outlined above, there is also to promote your business page in places other than Facebook.

A few tricks to take into account that assisted my case:

Promote in other social websites networks – In case you have accounts with social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself Facebook as well. Be polite and tell them the rewards from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, it is possible to benefit from twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and enquire of these phones follow yourself facebook (both your business and personal pages).

This method though it is time consuming, (Used to it manually instead of using any tools) it may produce really good results.

Promote inside your newsletter – In case you have a newsletter or you engage with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not only write the FB URL within your signature but Question them politely to adore your business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and quite a few efficient ways to improve your Facebook fans for last, as it is the only one that it’s not free.

Facebook supplies a self-service ad platform that can be used to either improve your fan base (advertise your page), boost your posts, get more leads, increase conversions or perform a number of other actions (as shown inside the image above).

The procedure is fairly simple and easy straightforward. Basically you end up picking a website you use, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign depends on numerous factors. The best way to assess if Facebook ads is a great treatment for improve your fan base, is to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at least weekly). Towards the end, it is possible to evaluate if the charge per like is one area you are happy to spend on.

I had achievement with Facebook ads both for my websites as well as for client websites i run campaigns each month (during their visit) to enhance my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. A lot of people believe that that which you spend on is Facebook likes in fact you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit such button so invest some time and think about the message you need to display inside your ad along with the image to use.

Conclusion

Having a huge number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the required optimizations to your business page (steps 1 and 2 above), then a simplest way to obtain additional followers is by using Facebook ads. Along with some A/B testing you can get to 10,000 fans with no over $1,000 (spread in to a duration of months).

Once you do everything properly and given that you do have a great services or products, it is possible to improve your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.