How to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example how to get greater than 10,000 fans on your Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users monthly (Updated December 2016). It’s utilised by greater than 60% of Online users Worldwide and it’s also a fantastic tool for promoting services or products, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you might want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this variety of fans reveals how popular a website is. A momentum business page with 100,000 followers is a bit more popular than a page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, website or blog needs a lot of Facebook fans. Five Years ago this didn’t make any difference however in the Modern day, social proof is essential.

More fans, more visits – The harder fans you have, the higher could be the number of individuals that may view your posts within their timeline and perhaps go to your website.

While this really is, it needs to be noted that doesn’t all of your fans will see your content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your followers (a maximum of 4 %) will see your status updates.

This number may vary, what is essential to comprehend now, happens when you have 10,000 fans so you post a whole new update, it’s going to be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media is often a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that having a large amount of Facebook fans is essential on your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous to grow organically.

Step 1: Firstly – you might want a Facebook business page

It may appear silly for that experienced but also for beginners to social media this is new things: An individual Facebook page is different from an enterprise page.

If you wish to have friends on Facebook to share your holiday photos then you need to generate a personal page however if you want to have fans and followers on your website or business then you need to generate a Facebook business page.

So, step one is always to make certain you produce a Facebook business page as well as the second step is always to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most crucial optimization tip of all.

The expertise of the content posted on your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or more likes from ads as we will see below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in 1 above you’ll want to possess a business page instead of your own page, however you still need offer an active personal facebook account.

Here means that:

After you post an update on your business page, a good way to raise exposure and likes, is always to share that post on your personal page as well.

People you have as friends on your personal page are more inclined to ‘like’ and ‘interact’ using the post shared from a business page which will boost the engagement factor of your posts.

As a result, facebook can have your content to more fans (organically).

So, a good way to raise the quantity of people who view your content and go past the 4% of you group of fans is always to share and promote the post on your personal page.

It goes without saying that this more variety of friends the bigger could be the visibility with the post.

Also, make certain you invite all of your existing friends (and brand new ones) to enjoy your Facebook business page. Make it happen each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your web site using the Facebook business page. In other words it is just a method to ‘tell’ search engines that can be your official Facebook business page.

#2 – When you’re getting a lot of fans, this can be something you should be proud off then one to indicate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to expand your group of fans organically. Your potential customers can follow your web site by clicking the LIKE button without needing to visit Facebook.

Hint: For optimal results, position the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup so on box to new users (for instance, after they spend A minute on a page, after they scroll down to the lower or after they try and leave your page – even if this is effective with regards to getting new likes, you ought to be careful to never make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box inside a prominent position on our website.

The next natural step is always to start sharing happy to maintain your fans happy and perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to follow along with that may boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing with your page. For instance, should your website is about Social websites, share content related to social media instead of about sports or another type you could like. If your users desire to read sports news, they know where to locate them.

#2 – Don’t forget that they can follow your company page to acquire updates about your website (and niche) instead of about your social gatherings: If you wish to get social, then takes place personal Facebook page, your company page is approximately your web site.

#3 – As a rule thumb, I personally use my offer page to share content from my niche only, only need to share something just isn’t related to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you have an offer to share something like that which may benefit your fans, you can do this but don’t add too much.

Try to create interesting, shareable content which is related to your niche, it sometimes doesn’t come completely from your web site. Have a balance between promotional and content that the followers may want to read.

Step 6: Share intriguing and high quality content (not just links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with simply links. Allow me to provide you with an illustration to understand what I mean.

When you wish to share a post from a website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this article without adding any additional information. If your title and pictures are perfect, you’ll get numerous likes with regards to the time you’re making the post, variety of fans etc.

If one one other hand, you enrich your posting with the help of more information and particularly a list, then other things being equal, you’re prone to get more likes and shares.

For me this may cause sense because those that see a title and image within their timeline may well not ‘Like It’ since it provides no value to them (don’t forget that this average user is assigned numerous postings within their timeline when they login to Facebook).

On one other hand when you give them valuable, high quality and straightforward to see information (like a list), they’re going to click the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: This is a known undeniable fact that folks have a propensity of LIKING a post without reading it so give them top reasons to do so; your web site visits may well not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at many of the most popular Facebook pages, you will recognize that they tend to share images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A number of suggestions to consider:

Quality updates – This can be the best incentive you can lengthy users. Before posting anything on your page, you need to make certain that it offers a superior value on your audience. With this option consistently, you existing followers will share it using their friends which will attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Just like the page first. There are numerous tools to accomplish this but consider that when you don’t possess a known brand this many not be so successful.

Content upgrades – For those who have your blog, you should use ask users to adore your page to obtain an latest version of your post. This calls for extra tools but it is something worth checking out.

Step 9: You have to advertise your own content and page

When you create your company page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, you also have to promote your company page in places besides Facebook.

A few suggestions to take into account that assisted my case:

Promote in other social media networks – For those who have accounts with social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself Facebook as well. Be polite and show them the rewards from the process.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, you can make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and get these phones follow yourself facebook (your personal and business pages).

This method even though it ‘s time consuming, (I did so it manually instead of using any tools) it may produce great results.

Promote with your newsletter – For those who have a newsletter or if you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not just write the FB URL within your signature but ASK them politely to adore your company page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and most great ways to increase your Facebook fans for last, because it is on your own that it’s not free.

Facebook comes with a self-service ad platform used with the idea to increase your group of fans (advertise your page), boost your posts, get more leads, increase conversions or carry out a variety of other actions (as shown inside the image above).

The procedure is quite easy and straightforward. Basically you choose a page you own, select your main goal (advertise your page), select your audience (according to country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign depends on numerous factors. The simplest way to assess if Facebook ads is a superb treatment for increase your group of fans, is always to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (no less than per week). At the end, you can assess if the fee per like is a thing you’re happy to purchase.

I had great outcomes with Facebook ads for both my websites and then for client websites and I run campaigns monthly (during their visit) to further improve my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe everything you purchase is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit so on button so spend an afternoon and take into account the message you wish to display with your ad plus the image to use.

Conclusion

Having a big variety of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations on your business page (steps 1 and 2 above), then your fastest way to get more followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans without greater than $1,000 (spread in a duration of months).

Once you are doing everything properly and provided you do have a great products or services, you can expand your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.