How to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example getting greater than 10,000 fans on your Facebook business page.

Facebook may be the king of social networks with more than 1.79 billion active users a month (Updated December 2016). It’s used by greater than 60% of Web users Worldwide which is an excellent tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable that this amount of fans reveals how popular a website is. A grow business page with 100,000 followers is a bit more popular than a page with 1,000 fans which creates a amount of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, website or blog will need plenty of Facebook fans. 5 years ago this would not make any difference in the Twenty-first century, social proof is very important.

More fans, more visits – Greater fans you have, the harder may be the number of individuals which will see your posts within their timeline and possibly call at your website.

While this is true, it ought to be noted that all of your fans will see your content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of one’s followers (at most 4 percent) will see your status updates.

This number can vary, what is very important to understand now, is actually you have 10,000 fans and you also post a new update, it’s going to be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is often a ranking factor, many studies show popular websites on Facebook may perform better in search, absolutely nothing so popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a large amount of Facebook fans is very important to your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to grow organically.

Step 1: First things first – you need to have a Facebook business page

It may sound silly for your experienced but for beginners to social media marketing this may be a new challenge: A personal Facebook page differs from a business page.

If you want to have friends on Facebook to share with you your holiday photos you will want to create a personal page however if you wish to have fans and followers to your website or business you will want to create a Facebook business page.

So, step one would be to make certain you create a Facebook business page and also the next step would be to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most significant optimization tip of most.

The company’s content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to get new fans or higher likes from ads even as we will see below.

Step 3: Benefit from your own Facebook account

I mentioned in step 1 above you need to have a business page rather than your own page, nevertheless, you still need offer an active personal facebook account.

Here is the reason:

After you post an update on your business page, a good way to raise exposure and likes, would be to share that post on your personal page also.

People you have as friends on your personal page may ‘like’ and ‘interact’ together with the post shared out of your business page and will also raise the engagement factor of one’s posts.

As an effect, facebook will demonstrate your content to more fans (organically).

So, a good way to raise the amount of people who view your content and go after dark 4% person group of fans would be to share and promote the post on your personal page.

It goes without saying that this greater the amount of friends the greater may be the visibility in the post.

Also, make certain you invite all of your existing friends (and brand new ones) to love your Facebook business page. Do this when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your site together with the Facebook business page. Put simply it is just a strategy to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you invest in plenty of fans, that is something you should be proud off the other to demonstrate for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to expand your group of fans organically. Your readers can follow your site by clicking such button without having to go to Facebook.

Hint: For optimum results, placed the LIKE box above fold (on the sidebar).

Hint 2: You can also popup such box to new users (for instance, once they spend One minute on a page, once they scroll into the bottom or once they make an effort to leave your page – while this is useful regarding getting new likes, you need to be careful to never make it too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on the website.

The next natural step would be to start sharing prepared to maintain your fans happy as well as perhaps find a way to convert them from fans > web site visitors > customers.

Some simple rules to check out which will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing with your page. By way of example, if your web site is about Social websites, share content in connection with social media marketing rather than about sports or some different you might like. If the users desire to read sports news, they do know where to locate them.

#2 – Don’t forget they follow your business page to get updates concerning your website (and niche) rather than concerning your social gatherings: In order to get social, then make use of personal Facebook page, your business page is about your site.

#3 – Typically thumb, I prefer my business page to share with you content from my niche only, easily should share a thing that is not in connection with my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have a promotion to share with you something like that that could benefit your fans, that can be done but don’t go crazy.

Try to publish interesting, shareable content which is in connection with your niche, it sometimes won’t come completely from your site. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share intriguing, notable and excellent content (not simply links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me provide you with an example to understand what I mean.

When you want to share content out of your website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this informative article without adding the other information. If the title and images are great, you’re going to get numerous likes with regards to the time you make the post, amount of fans etc.

If one another hand, you enrich your post by having more details specifically a subscriber base, then other pursuits being equal, you’re more prone to gain more likes and shares.

For me this makes sense since people that view a title and image within their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget that this average user is presented with numerous postings within their timeline should they login to Facebook).

On another hand whenever you allow them to have valuable, excellent and easy you just read information (as being a list), they are going to click on the LIKE button since they read something useful without having to leave their timeline.

Note: It is a known proven fact that everyone has a propensity of LIKING content without reading it so allow them to have good reasons to accomplish that; your site visits may well not increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at one of the most popular Facebook pages, you will recognize that they have a tendency to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – This can be the best incentive you can lengthy users. Before posting anything on your page, you need to ensure that it gives you value for your audience. If you do this consistently, you existing followers will share it with their friends and will also attract more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to LIKE the page first. There are numerous tools to do this but are thinking about if you don’t have a known brand this many ‘t be so successful.

Content upgrades – For those who have your site, you need to use ask users to love your page to get an new version of one’s post. This implies extra tools however it is something worth checking out.

Step 9: You have to promote your own content and page

When you create your business page don’t expect that it’s going to magically get thousands of fans. Besides the tips outlined above, you need to in promoting your business page in places besides Facebook.

A few tips to take into consideration that helped my case:

Promote in other social media marketing networks – For those who have accounts to social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join your self on Facebook also. Be polite and show them the benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and ask them to follow your self on facebook (your business and personal pages).

This method although it is time consuming, (Used to it manually rather than using any tools) it may produce really good results.

Promote with your newsletter – For those who have a newsletter or you engage with your readers via email, make certain you you can keep them follow your Facebook page.

Do not simply write the FB URL through your signature but Inquire politely to love your business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many effective ways to raise your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to raise your group of fans (promote your page), supercharge your posts, get more leads, increase conversions or execute a amount of other actions (as shown within the image above).

The procedure is quite easy and straightforward. Basically you end up picking a website you have, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign depends upon numerous factors. The best way to assess if Facebook ads is an excellent means to fix raise your group of fans, would be to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at the very least every week). At the end, you can assess if the price per like is something you’re ready to pay for.

I had great results with Facebook ads both for my websites as well as client websites and that i run campaigns every month (stay) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that everything you pay for is Facebook likes in fact you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit such button so spend some time and take into account the message you want to display with your ad as well as the image to make use of.

Conclusion

Having a big amount of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the mandatory optimizations for your business page (steps 1 and a pair of above), then this easiest method to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you can get to 10,000 fans without any greater than $1,000 (spread right into a period of months).

Once you do everything properly and provided there is a great product or service, you can expand your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.