Precisely how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example how to get greater than 10,000 fans in your Facebook business page.

Facebook could be the king of internet sites with over 1.79 billion active users per month (Updated December 2016). It can be used by greater than 60% of Internet surfers Worldwide which is a fantastic tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious the variety of fans reveals how popular a website is. A likes business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website needs a lot of Facebook fans. Five Years ago this failed to make any difference but also in the 21st century, social proof is important.

More fans, more visits – The more fans you might have, the greater could be the amount of people that may visit your posts inside their timeline and possibly call at your website.

While this is true, it must be noted that all your fans will discover your site content.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 percent) will discover your status updates.

This number may vary, but what is important to comprehend now, is when you might have 10,000 fans so you post a new update, it will likely be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is really a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, these days very popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re believing that using a lots of Facebook fans is important for your website and business, let’s see step-by-step how to range from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans also it continous to cultivate organically.

Step 1: Firstly – you’ll want a Facebook business page

It may sound silly for the experienced but for beginners to social websites this is something new: Your own Facebook page is different from a company page.

If you want to have friends on Facebook to talk about your holiday photos you will want to generate a personal page however if you simply want to have fans and followers for your website or business you will want to generate a Facebook business page.

So, the first task would be to ensure that you produce a Facebook business page along with the alternative would be to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most important optimization tip of all.

The company’s content posted in your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw new fans or even more likes from ads once we will discover below.

Step 3: Make the most of your personal Facebook account

I mentioned in step 1 above you will want to have a very business page instead of a private page, nevertheless, you still need to offer an active personal facebook account.

Here is the reason:

After you post an update in your business page, a good way to improve exposure and likes, would be to share that post in your personal page as well.

People you might have as friends in your personal page are more inclined to ‘like’ and ‘interact’ using the post shared from a business page as well as increase the engagement factor of your posts.

As an outcome, facebook will demonstrate your site content to more fans (organically).

So, a good way to improve the number of individuals who view your site content and go past the 4% individuals following would be to share and promote the post in your personal page.

It is obvious the more variety of friends greater would be the visibility with the post.

Also, make sure that you invite all your existing friends (and new ones) to like your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social internet marketing 101 nevertheless, you have to have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your site using the Facebook business page. Quite simply it is just a strategy to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you are getting a lot of fans, that is something should be proud off the other to exhibit to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to increase your following organically. Readers can follow your site by clicking so on button without needing to go to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup such box to new users (for instance, once they spend 60 seconds on a page, once they scroll down to the underside or once they make an effort to leave your page – even if this is effective regarding getting new likes, you need to be careful not to allow it to be too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box inside a prominent position on our website.

The next natural step would be to start sharing happy to maintain your fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to follow that may increase the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see in your page. For instance, should your website is about Social websites, share content linked to social websites instead of about sports or anything else you could like. In case your users want to read sports news, they know where to locate them.

#2 – Don’t forget which they follow your organization page to get updates concerning your website (and niche) instead of concerning your social gatherings: In order to get social, then make use of personal Facebook page, your organization page is all about your site.

#3 – Usually thumb, I personally use my business page to talk about content from my niche only, if I must share something which is just not linked to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. For those who have a campaign to talk about or something that might benefit your fans, you can do so but don’t drink too much.

Try to post interesting, shareable content that is linked to your niche, even if this doesn’t come completely from your site. Have a very balance between promotional and content that your particular followers might want to read.

Step 6: Share intriguing, notable and good quality content (not simply links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with simply links. Let me provide you with an illustration to understand After all.

When you want to share content from a website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this post without adding the other information. In case your title and images are fantastic, you’ll get a number of likes depending on the time you make the post, variety of fans etc.

If one another hand, you enrich this post with the help of additional information and also a listing, then other items being equal, you’re more likely to grow in likes and shares.

For me this will make sense because individuals that visit a title and image inside their timeline may well not ‘Like It’ mainly because it provides no value for many years (don’t forget the average user is assigned numerous postings inside their timeline should they login to Facebook).

On another hand whenever you provide them with valuable, good quality and straightforward to see information (just like a list), they will select the LIKE button given that they read something useful without needing to leave their timeline.

Note: It is a known indisputable fact that individuals have a tendency of LIKING content without reading it so provide them with top reasons to do this; your site visits may well not increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at some of the most popular Facebook pages, you will recognize that they have a tendency to talk about images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A number of tricks to consider:

Quality updates – This is actually the best incentive you’ll be able to give your users. Before posting anything in your page, you should make certain that it provides value to your audience. With this option consistently, you existing followers will share it making use of their friends as well as have more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to Much like the page first. There are various tools to accomplish this but are considering that when you don’t have a very known brand this many stop so successful.

Content upgrades – When you have your blog post, you may use ask users to love your page with an latest version of your post. This calls for extra tools but it is something worth trying out.

Step 9: You need to promote your own content and page

When you create your organization page don’t expect that it will magically get a large number of fans. In addition to the tips outlined above, you also have to promote your organization page in places aside from Facebook.

A few tricks to consider that helped my case:

Promote in other social websites networks – When you have accounts with social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join yourself on Facebook as well. Be polite and tell them the advantages from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and have these phones follow yourself on facebook (your business and personal pages).

This method though it is time consuming, (I did so it manually instead of using any tools) it may produce excellent results.

Promote in your newsletter – When you have a newsletter or if you communicate with your readers via email, make sure that you make them follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to love your organization page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and a lot efficient ways to raise your Facebook fans for last, as it is often alone that it’s not free.

Facebook comes with a self-service ad platform which can be used either to raise your following (promote your page), improve your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is pretty easy and straightforward. Basically you choose a website you use, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The easiest method to assess if Facebook ads is an excellent means to fix raise your following, would be to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (no less than per week). Towards the end, you’ll be able to assess if the price per like is a thing you’re willing to purchase.

I had accomplishment with Facebook ads both for my websites as well as client websites and that i run campaigns monthly (stay) to boost my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. A lot of people feel that whatever you purchase is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit such button so spend time and consider the message you want to display in your ad and also the image to utilize.

Conclusion

Having a major variety of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations to your business page (steps 1 and a pair of above), then this easiest method to obtain additional followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without any greater than $1,000 (spread into a time period of months).

Once you are doing everything properly and given that you do have a great service or product, you’ll be able to increase your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.