Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the net is growing with an alarming rate because of its convenience, cost-efficiency, convenience. Using cellular phones is closing digital divide between the rich and poor; and the urban and rural dwellers. All companies are duty-bound to formulate websites which can be mobile-friendly in order to reach these mobile users. One way of this would be to create designs which can be attentive to different devices and screen sizes.
What then is responsive website design?
Responsive web site design (RWD) can be a technique utilized in web design allowing webpages answer the screen size, orientation and platform from the device a user is viewing with.
Responsive design would be the simple most important factor that has changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. For instance, if a user switches from a cell phone with a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities linked to designing such websites, listed here are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to disclose and hide elements of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your internet site whatever the environment they find themselves, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that would not have options are getting left behind. Being the most popular global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we are able to safely say definitely that using a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Affordable: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile phones. Cellular devices offer quick and easy access to info on the move. Responsive websites are therefore cost effective for users who spend hardly any time in an office space.
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