Ways of operating within the retail food sector will always be changing. This is especially valid from the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery goods are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the dual issues of freshness and convenience? Listed below are ways they’re trying to grow sales through serving their customers better:
1. Locally sourced products. It is a given that products sourced locally will likely be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite meals fresher.
In addition, today’s savvy consumers wish to know wherever their foods are received from. This allows these phones quickly trace many origins as long as they experience any complications with them. Hence, locally sourced will be the break through, which food retailers are saved to board with to fulfill customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads and other goods with unbleached flour and healthy whole grain products. Specialized departments focusing on all-natural goods are quitting products containing MSG. Moreover, they’re providing consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers desire to discover how their vegetables and fruit are grown and processed. They would like to know whether or not the meat they buy is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs over these areas.
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