Ways of operating in the retail food sector are invariably changing. This is especially true in the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re working to grow sales through serving their potential customers better:
1. Locally sourced products. It’s actually a considering that products sourced locally will likely be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite foods fresher.
Moreover, today’s savvy consumers wish to know in which their foods are received from. This permits the crooks to easily and quickly trace many origins whenever they experience any difficulties with them. Hence, locally sourced may be the new concept, which food retailers take presctiption board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. For instance , artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads as well as other goods with unbleached flour and healthy grain. Specialized departments focusing on all-natural goods are quitting products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without additives and preservatives. Consumers need to discover how their fruits and vegetables are grown and processed. They want to know whether or not the meat they’re buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs over these areas.
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