Ways of operating in the retail food sector are always changing. This is especially valid within the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery products are being bought at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? Listed below are ways they’re attempting to grow sales through serving their clients better:
1. Locally sourced products. It’s actually a since products sourced locally is going to be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite food products fresher.
Furthermore, today’s savvy consumers wish to know exactly where their foods are via. This enables them to quickly and easily trace their products origins if and when they experience any complications with them. Hence, locally sourced could be the break through, which food retailers are saved to board with to fulfill customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. For instance , artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and also other goods with unbleached flour and healthy whole grains. Specialized departments focusing on all-natural goods are getting off products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without additives and preservatives. Consumers need to discover how their vegatables and fruits are grown and processed. They would like to know if the meat they are buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs of these areas.
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