Why gets the affiliate couponing industry abandoned the convenience store industry? In the event you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are limited if any coupons readily available for convenience stores. It appears as though there exists a disconnect between your coupon affiliates and also the convenience store industry. In the event you consider the amount of money reaches stake it does not make for good business. $1 of the many $24 dollars is spent in america inside a convenience store. So why gets the coupon affiliates abandoned this channel?
I do believe one of many problems may be the sheer number of convenience stores. You will find 154,195 grocery chains in the U.S. at the time of December, 2015 (NACS/Nielsen) along with the site counts keep growing annually. Another possible problem will be the fragmentation of the industry. There are several regional players in support of a number of national players. One other issue has become the speed with the transaction. Most of us have experienced line on the supermarket and had that lady looking at us pulling a lot of coupons from her little pouch bag that only slows down the transaction time on the register. That’s not good for the convenience store. The common time that it takes for an individual to type in and by helping cover their an order with a convenience store is 3 minutes and 33 seconds (NACS). However, with all the coming of the smartphone it becomes much easier to train on a coupon. Digital couponing is simply changing the way we save money at the convenience store. The usage trend coming from all store coupons is obviously in the upward trajectory and it doesn’t appear to be it’ll decrease in the near future. Convenience stores account for 34.2% of most stores in the us (NACS). There’s no other U.S. retail channel that is certainly such an important a part of virtually any community in the country which is reflected in the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gdp.
I do think you will find there’s marriage of sorts going on with convenience store coupons and the smartphone. Approximately over 5% of sales transactions inside store includes an electronic digital coupon of some kind with the year 2019 (Gasbuddy.com). It is predicted there will be around 1.05 billion global mobile coupon users on the globe by 2019. With all the convenience the GPS location features on smartphones and push technology improving every day it’s no surprise why store coupon usage in your smartphone is rising. Digital coupon redemption is roughly 10% right now. Even though the old fashion print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons in just a short time of receiving them on their phones. You are likely to think that the redemption speed will only increase for the convenience customer and redeem them sooner.
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