A preferred mode of marketing tool, SMS marketing enables easy communication together with the consumers. Which has a single message being utilized to reach over to your entire client base, it can be affordable and also saves time.
A rapidly growing sector, SMS marketing has become an advertising and marketing tool with huge potential. Short messages of 140-160 characters long, SMS enables messages to be sent to many receivers within a few moments. It’s this extent and easy reach from the application so that it is a robust tool to promote and marketing of merchandise.
Staying adopted by a growing number of business houses as a preferred mode of promoting tool, SMS marketing has lots of advantages along with disadvantages.
Advantages
Simple Reach: Also referred to as mobile marketing, through this application, marketers could use just one message to convey to their entire customer base. As an alternative to contacting each customer personally similar to telemarketing, in mobile marketing through bulk messaging, a promotional message can be offered to several consumers all at one time.
Personal Communication: SMS is among the most most widely used mode of communication today with many of us deploying it to talk with our friends, family and acquaintances. Unlike an e-mail or a newsletter, nearly every message which is sent on the cell phone is mostly read with the user. Becoming an extremely personal mode of communication, you can set up a direct experience of the buyer, building about the relationship.
Economical Nature: Instead of spending millions on multiple advertising campaigns, one particular message may be used to reach out to all consumers, thereby drastically minimizing marketing costs. With SMS prices dropping, through bulk messaging 1000s of texts could be sent at wholesale prices.
Time Saving: A moment mode of communication, marketers can contact the clientele whenever they want. Since several cellphone users maintain their phones with them all the time, through quick messaging time sensitive messages could be sent and responses may also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards the businesses that are sending the messages which affects their brand name adversely.
Cost to recipient: Not quite your usual way of messaging, for SMS marketing cellular phone networks charge both sender plus the receiver with the messages. These extra charges often irritate the receivers and create a negative image of the company house sending the messages.
Limitations of Messages: With messages being restricted to 140-160 characters, it might be hard to create an efficient message within such short word limit. Moreover, more information available as hyperlinks might not exactly continually be received properly from the user’s phone.
While there are several disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option as being a marketing tool.
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