What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds will be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and price through holding an original position that appeals to children and grown ups alike.
The McD’ Coffee Shops will be ideal in making use of the coffee cultures which are growing during the entire globe. These coffee cultures covered with Starbucks and private cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers en route towards the cinema, take-away, or finding comfort work. They may be looking for a short-term experience that is fast with excellent service from a reasonable cost.
McD Coffee Shops will be separate entities through the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and also the use of the infamous ‘M’ logo would allow for immediate recognition, credibility and belief in the start-up. Except for further differentiation in the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so students are not entirely excluded using this adult experience.
McDonalds is recognized for being open until late along with their Fast food restaurants would thus match the huge consumer demand from club/bar goers and tourists that would buy into a brand that permits these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their more affordable prices in comparison with Starbucks etc would permeate countries where coffee shops are thought a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they possibly can access the same exposure to less expensive costs, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty towards the brand.
To learn more about McDonalds breakfast menuPin copied text snippets to stop them expiring after 1 hour please visit web portal: click for more.