What role does social media marketing play in your selling practice in a B2B business?

Social networking plays a huge role for B2B early adopters in any respect three stages in the sales process! Here’s a professional summary of the findings along with hyperlink to the first article.

Leads generation Stage:
Content enables top of mind advantage
Chance to establish thought leadership to your business or personal brand

Good way to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free general market trends!)
Internet marketing advertising for each stage of your buyer’s journey.
Internet marketing chatbots that really help sale-qualify leads saving your sales team’s time for higher-value activities.

During the sale
Gauging Lead Responses by reading their digital mannerisms

Post-Sale
Communicate with your customer to keep selling
Opening new networks free of charge from happy customers sharing your content.
Getting customer feedback where they want to provide it with.
Exhibit how great you treat your customers publicly when things don’t go as outlined by plan.

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