What exactly is Private Labeling?
White label merchandise is made by one company to be sold available in the market under other company’s brand. In garments business, these are clothing having a label only at an outlet or perhaps a chain of stores. These clothing may be produced by retailer’s in-house designers or by outside manufacturers. There are many textile services available. Among such services are that relating to private labeling. The lenders engaged in providing private labels, help the retailers in customizing their clothing lines for specific categories of consumers. The stores know their audience and its particular requirements through constant research. Actually, most of them have their own product evaluation centers that talk to shoppers about their present and future needs.
How are customers benefited?
Consumers get to select quality clothing at much lower prices as compared with manufacturers’ established brands knowning that too without expecting any discounts or promotional pricing. To remove all doubts about quality, some stores keep others brands too with their private labeled clothing. When the customers compare both the and find out that they may save significantly and in addition get equivalent and quite often higher quality, they prefer to buy in which you labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Even though idea of private labeling was more widespread in food items as well as other health & beauty items and comparatively not used to the clothing business, yet it’s making big with this sector, growing day by day.
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