Event listings websites form an important part of any event online marketing strategy. Free listing services such as Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a massive local and global audience of over 78 million event-goers per month. With this sort of reach, it is important that promoters employ this free promotion method.
The professionals are obvious – at no cost, promoters can access many new channels for marketing event information, ticket links and artist lineups. This can drive awareness, attendance and, critically, ticket sales. By piggy-backing for the popularity of some of the world’s top event sites, event organisers can overcome relative obscurity particularly with fresh events. You’ll find, however, some downsides. Adding listings to those sites ‘s time consuming, using hours as well as days based on the number of events and just how many sites are widely-used. Additionally, sometimes editorial restrictions for the individual listing sites help it become difficult to categorise events properly and premium content can steal away reader attention.
Site in order to listing sites as effectively as you possibly can, promoters should think about the next:
Ensuring your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ make an effort to delve into minor genres and use artist names, venue names and locations to help searchers also.
Should there be no field for tags when submitting your event, include it in the email towards the listing site editor, or add tags to the event description. There is no reason for listing your event on listings sites if no-one can think it is!
Making your event stand out:
Always use a picture and make certain it matches the editorial criteria of the listing site (some sites require large images, some small, and a few a particular size ratio). Listings with photos tend to be very likely to attract reader attention
Always include a ticket link. When someone is browsing a listings site and finds your event, you would like to make it reasonably easy to allow them to attend.
Use lists or summary sentences when describing the event or lineup. Big blocks of text take time and effort you just read and off-putting for readers on the listings sites.
Time efficiency:
Try to find online marketing software for event owners that allows promoters to automatically post event listings to 40+ sites at once, meaning you simply list your event details once along with the rest are posted automatically. This is the most effective and efficient method to list events online
Offer internships. Many young adults would like to try entering the events and entertainment space and are happy to work for very low stipends to include event try to their resume. Get interns to assist with event listings along with return offer them the ability to try other areas of your event work
Select the best listings sites and disregard the others. Even though this does mean you’ll overlook many of the web audience of event-goers, you can lay aside time by picking the very best Four to five sites strongly related your events.
Never underestimate the need for free listings sites – there isn’t any better way, totally free, to achieve a big audience of online readers searching for events – who you need to reach! Try adding your event to free listings sites to see those that perform best on your events.
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