The good thing was that around 40% in the exhibitors had a trade event video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their goods work. Made us feel warm and fuzzy inside.
The not so good news was that most from the videos were absolutely appalling.
Why so appalling you ask? Some were bad because they had no idea from the energy production values in giving the right impression to their target market. Others didn’t have strategy whatsoever.
You want a trade exhibition video strategy
Many organizations think that playing their marketing video at a trade exhibition is all there is certainly for it.
The primary purpose of an advertising video is always to sell a product or service. It talks about your point of differentiation, the way your product works, the way can be utilized also it all comes together with believable testimonials. It tells your business story in around 5-8 minutes.
This can be perfectly ideal for showing your video within a peaceful and comfortable area – such as an office or boardroom. Where there are usually comfy seats as well as multichannel surround sound for that ultimate viewing experience.
In contrast, the trade event video includes a difficult life. There are just seconds to grab a person’s eye of weary passers-by. It must make itself heard contrary to the din from the booming PA system. And contains to be interesting enough to carry people’s attention more than a couple of seconds, to ensure that messages get understood.
You are unable to expect the traditional marketing video so that you can shine under these tough conditions.
What / things you are doing to create your display video survive life from the tough streets of the trade show?
Express it with titles
Expos are noisy places. Usually do not expect that folks are able to hear or focus on what your narrator has to say.
Switch the voiceover with clear titles that designate what’s going on. Men and women will be being attentive at different times inside the video, so make certain you have titles up always. Only communicate six clear messages or less.
Help it become upbeat
You merely have three seconds or fewer to post attention. Use exciting visuals, upbeat music and appealing titles. Lack the same shot running for more than 5 seconds.
Choose music wisely. One video we had featured loud rock music. Not merely achieved it sound truly awful, but the video content was mainly comprised of happy snaps of staff waiting their equipment. In the event it wasn’t bad enough, staff with the stand were too busy singing along to greet customers. The corporation would have done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, if you can’t ensure it is seem like you didn’t. Viewers will probably be still having an impression of the items the category of business you might be as well as what you may anticipate when you are performing business along with you by watching your video. A poor quality video will turn people away.
Ensure that it stays short
You’d be kidding yourself if you think maybe that somebody will expend seven minutes watching your video – all while standing.
Maintain the video with a duration of four minutes or less. Make the area surrounding your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to view their video. Comfy chairs were determined, and a table with mints.
Do what you are able to give attendees the ability to make your video. As an example, hiding your television screen behind your desk and continually waiting in front from it decreases the ability of one’s video to attract passers-by.
Trade show videos are specialised promotional tools that must be adapted for their unique environment.
This involves re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Just remember that all it requires can be a re-cut of your footage. As being a display video is shorter and needs no voiceover, the cost could be as little as 30-40% with the tariff of your original marketing presentation.
Trade exhibition success is about getting noticed and letting people discover how you’ll be able to solve their problem.
Be sure that your video builds brand recognition, communicates whatever you do, provides you with credibility and gets people attempting to speak to you. Otherwise, you’re just squandering your marketing dollars.
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