Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. Inside the era of internet marketing, brand marketing changed from “mass advertising” to “targeted marketing”. Brand marketing has turned into a key url to enhance communication.
KOL’s owner’s name is the vital thing Opinion Leader, which can be based on Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are viewed as individuals or organizations informed about the press with more knowledge in specific fields, who is able to better explain and conduct communication using the users. They’re a group of people that are more often subjected to new knowledge or activities. Because of their professional knowledge, they could gain the trust of relevant groups, in an attempt to exert their influence in this field.
KOL marketing is always to connect and connect to its brands and items through folks who suffer from influence in specific fields. When it works well, this type of marketing brings credibility on the promotion plan, enhance brand attributes, and get customers. KOL marketing is undoubtedly a comparatively new marketing technique, which plays a crucial role in the coverage and influence of social websites. In China’s Internet industry, the name of Li Jiaqi will surely appear in terms of KOL, which attracts probably the most attention. He’s generally known as “Mr. lipstick”. For the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold more than 10,000 Lipsticks in five minutes. In five hours of live stream broadcast, he attracted 332 million users to observe his live streaming.
Check out about Xiaohongshu Community-Oriented Marketing just go to this useful website: check