Posters have already been part of everyday routine from the time the printing industry worked out the best way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively employed for sets from promotion, advertising, and art.
With all the advance of online marketing and advertising, some point out that printed marketing is becoming obsolete. Nevertheless, the print marketplace is still going strong. In this article, NPS looks at the explanations why you could choose poster printing.
Targeted advertising
Posters are available in a variety of sizes, meaning they can be used in multiple different locations. Poster printing enables you to target a note specifically to folks who’ll walk past to see it.
Whether you’re putting your posters within a shop window or tacking these to lampposts – poster printing is a good targeted advertising tool that will make sure your message is heard with the highest amount of people possible.
Cost-effective
Compared to other sorts of printed ads, poster printing is comparatively affordable – and constantly cost-effective. Consider the cost-per-impression of the online ad – most impressions are manufactured on people already seeking relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it may be seen by not merely your audience but also other people walking by. It is because people don’t decide to examine poster advertising – it’s there, it’s inside their face, and they’ll read it without even noticing they may be!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you get the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a newly released survey by Outdoor Media Centre discovered that 92% of clients said they’d seen outdoor poster advertising in the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that quick.
Think about it – how many times have you seen a “SALE” poster within a shop window and felt influenced to pop in for the look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level in a place where it’s certain to make an impact.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and gives loads of benefits, including:
A massive range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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