Band Promotion and Marketing – The way to Advertise your Band and acquire More Gigs

I thought about scripting this post on band promotion since i be familiar with new bands and struggling musicians wishing they were given more paying gigs. Getting a paying gig is nice, After all… you would spend lots of time, energy and also cash getting the act together.. rehearsing, visiting rehearsals and gigs (gas can be a pain should you travel by car), buying your gear, etc. But receiving payment gigs for new acts can be be extremely difficult.


While I still find it great to get paid, I can’t mean to express think about a band like a business. A few things i am saying is, it could be practical to at least have your costs covered.

Needless to say, that could depend upon your main reasons why you have a band to start with.

Some bands want to play; love to play; feel that playing and having their music around is the best compensation there exists… and also the return of these investment in effort, time and cash is always that opportunity to wake up there and PLAY. There are also others who work at a long-term goal like building their own following and having their music across in their mind.

Why you do it, pretty much sums it.

But, should you wished to get paying gigs, below are a few things you can do.

1. Work with Your Product

Occasionally I stumbled upon a client who struggles with promoting their products or services, and place in a lot of effort just to get minimal results. The main reason is, they haven’t managed to accurately develop, define and refine their product, which is the reason aggressively promoting something mediocre will invariably yield mediocre results.

So what is your products? The band, plus your music. The true secret question for you is how do you set yourself in addition to the rest. The facts you accomplish that differs from the others, or what is it which can be done superior to everyone else?

“What do you need people to remember and Just like you for?”

2. Define Your Music/Repertoire

Repertoire defines which kind of band you’re. What’s more, it defines who your audience is. In my opinion writing and recording original materials are great because insurance agencies your own music you create an asset that others don’t have. It’s that final amount of a collaborative creative effort that music news BUT, will not guarantee success, since to your band to become successfully recognized for your own music, you would first should attract an audience that will get to know and appreciate it.

About the same note, like a cover band does not necessarily mean you can not get paying gigs. There are tons of canopy bands that will get paid well for small bar gigs or even major events.

What it is dependant on may be the novelty with the band, plus your draw. Novelty is always that something about you that folks may wish to come see; plus your draw may be the height and width of everyone else you are able to gather for your gigs.

3. Market Yourself

You would need to sell yourself to people who you imagine would thank you for band and what you are offering. You will find basically 2 kinds of people you wish to industry to; there are the people who you want coming to your gigs and appreciating your own music, and also the people who find themselves able to hire you for gigs.

This will sometimes be the classic “the chicken or perhaps the egg scenario”, in places you actually expand your audience and get more exposure when you are playing more gigs, but to get additional gigs you have to get invited or hired by people who’ve help to make gigs happen.

However it don’t have to be complicated. Simply do both simultaneously.

Networking is vital. Greater people you are free to meet, the greater contacts you establish, the closer you are free to your main goal.

4. Management / Representation

You must have a manager. A professional figure who you trust and count on to dedicate yourself nothing less than the success and well-being with the band.

A supervisor must be a tenacious businessman. He or she is a negotiator, understands marketing, and more importantly he believes from the product he could be entrusted with. His primary goal is to sustain and develop further the product he manages.

Having a manager will surely have several advantages, the other of the things I see managers being able to do that bands that manage themselves cannot, is be objective. The manager sees something individual members inside a band usually do not see, this is also true when some individuals this guitar rock band develop egos that cloud their judgment. Members tend to get tunnel vision and might not respond well along with other people’s opinions that will not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.

A supervisor is both a member of the gang and outsider; a part because he works with the gang to achieve cause real progress. He or she is an outsider that can make rational decisions and also be critical with the group when it fails to deliver what their audience expects.

Musicians can often be the most stubborn of individuals, and also the least receptive to criticism, plus a trusted opinion from a professional figure might help this guitar rock band attempt to better the product. Do not forget that the manager is above all a business person, and he runs this guitar rock band since it is “profitable”… the better to showcase a band, the greater money commemorate, the greater money the manager makes also.

Managers also need to be very aggressive and protracted, an associate of mine (a manager for a huge act) once informed me a narrative regarding how she approached bar after bar just to get denied each and every time and it was given a variety of reasons and excuses. She never quit, and would not give up on her band… today that band can be a major recording artist… and actually they have been big for a while now.
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