Globally, the usage of cell phones, smartphones, iPads and tablets for surfing the web is increasing with an alarming rate due to the convenience, cost-efficiency, comfort and ease. Using cellular devices is closing a digital divide between the rich and poor; and the urban and rural dwellers. All companies are duty-bound to develop websites which might be mobile-friendly as a way to reach these mobile users. Another way of this would be to create designs which might be responsive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique found in web page design to allow for webpages react to the display size, orientation and platform from the device a user is viewing with.
Responsive design will be the simple the very first thing containing changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. By way of example, if a user switches from a cellphone to a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much into the technicalities involved in designing such websites, listed below are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale using the layout to show and conceal elements of images online. This fluidity causes it to be user-friendly, accessible and delightful when compared with conventional websites. Users can surf your web site regardless of the environment they end up, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended web design johannesburg as best practice so businesses that would not have them are missing out. Is the hottest global google search, Google explained that responsive websites are simple to crawl and perform favourably looking results.
Based on Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can safely say for sure that developing a responsive website may help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is generally more expensive and/or inconvenient than using cellular devices. Mobile devices offer simple and fast use of information on the move. Responsive websites are thus reasonable to users who spend hardly any in time a workplace.
For businesses, the responsive web page design reduces design and development costs as they do not need to develop different websites for various devices. Additionally, businesses preserves money on maintenance costs because they will probably be centering on only 1 website.
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