Globally, the use of mobiles, smartphones, iPads and tablets for surfing the net is growing with an alarming rate for the convenience, cost-efficiency, ease and comfort. The usage of cellular devices is closing a digital divide between the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly in order to reach these mobile users. Another way of this is always to create designs which can be responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is really a technique used in web design to permit webpages respond to the screen size, orientation and platform in the device a user is viewing with.
Responsive design are the simple the crucial element which includes changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. For example, if the user switches coming from a cell phone into a tablet device, your website automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities involved in designing such websites, listed below are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to disclose and hide elements of images online. This fluidity can make it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your site whatever the environment they end up, hence enhancing the reach of your business website.
Consolidate business marketing efforts: Google has recommended graphic design companies as well as practice so companies that do not have options really missing out. To be the most popular global search engine, Google explained that responsive websites are really easy to crawl and perform favourably browsing results.
In accordance with Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we can easily safely say without a doubt that having a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is usually more expensive and/or inconvenient than using cellular devices. Mobile phones offer quick and easy use of info on the move. Responsive websites are therefore cost effective for users who spend hardly any time in a workplace.
For businesses, the responsive web design reduces design and development costs since they don’t need to develop different websites for several devices. Additionally, businesses will save cash on maintenance costs because they will be centering on merely one website.
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