Globally, using cellphones, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate due to its convenience, cost-efficiency, ease. The usage of mobile devices is closing the digital divide involving the rich and poor; and also the urban and rural dwellers. Every business are duty-bound to build up websites which might be mobile-friendly in order to reach these mobile users. A way of the process is to create designs which might be tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique utilized in web design allowing webpages respond to the display size, orientation and platform from the device an individual is viewing with.
Responsive design include the simple most important factor that has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. For example, in case a user switches from your cell phone to some tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale using the layout to show and hide aspects of images on websites. This fluidity makes it user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your website regardless of environment they wind up, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended graphic design company as best practice so companies that would not have options really missing out. Being the most widely used global search results, Google explained that responsive websites are simple to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can safely say for sure that having a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is usually costlier and/or inconvenient than using mobile devices. Cellular devices offer easy and quick use of facts about the move. Responsive websites are thus cost effective for users who spend practically no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t ought to develop different websites for different devices. Additionally, businesses helps you to save money on maintenance costs as they will be focusing on only 1 website.
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