Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the web is growing in an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using mobile devices is closing the digital divide between your rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly to be able to reach these mobile users. One way of doing this is to create designs that are tuned in to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) can be a technique used in web site design to allow for webpages answer the screen size, orientation and platform in the device an end user is viewing with.
Responsive design would be the simple the first thing containing changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. By way of example, if a user switches from your cellphone to some tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities involved in designing such websites, listed here are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to show and conceal aspects of images over the internet. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website regardless of environment they are, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended website design as well as practice so companies that would not have options missing out. Being the hottest global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we are able to safely say for sure that creating a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is usually costlier and/or inconvenient than using mobile devices. Mobile phones offer simple and fast entry to facts about the move. Responsive websites therefore are reasonable to users who spend little to no period in an office space.
For businesses, the responsive web site design reduces design and development costs they do not have to develop different websites for various devices. Additionally, businesses will save funds on maintenance costs while they will be emphasizing only 1 website.
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