More websites are sporting ‘https’ secure connections today. What’s gives, and exactly how did you know if your website would use an SSL certificate, too?
You might or might possibly not have noticed this, but a majority of website URLs contain an extra ‘s’ of their website: “https://”. If you’re like most, you don’t use a clue about its meaning… however, you should! Here, learn what that ‘s’ means, and why you should obtain one on your website, too.
Precisely what is SSL?
SSL represents Secure Sockets Layer, which denotes a supplementary layer of security for a website (hence, the additional ‘s’ in the http). When visitors land on an SSL-protected website, they do know their connection to your website is encrypted.
Encryption means hackers won’t manage to intercept any data that’s exchanged between visitors’ browsers and the server in the website they’re browsing. SSL is starting to become more widespread as hacking along with other malicious incidents are rising.
Does Your WordPress Blog Need SSL?
Back in the day that only eCommerce websites needed WildCard SSL Certificate, to shield customers’ bank card and information during purchase transactions. That’s no more the case.
Now, even WordPress blogs or Facebook application pages may benefit from SSL… here are three reasons why.
1. Security
Currently, even simple blogs sometimes obtain data from visitors. An email capture, for example, represents a transfer of sensitive data between your visitors. Hackers want to have that data. SSL stops them in their tracks, blocking what’s called “interception” or “man-in-the-middle attacks”.
But even though you don’t come with an e-mail capture pop-up on your own site, an SSL certificate for one’s web site is a good idea.
2. Trustworthiness
In case you start looking around, you’ll observe that websites you normally wouldn’t think would require an SSL are in possession of one. That’s for the reason that causes of getting one go beyond security, and something of which is trustworthiness.
As soon as your visitors see that you’ve gone further to make sure their browsing experience on the blog or Facebook application page remains safe and secure, their degree of trust on your web site is raised significantly.
To spotlight your SSL, a trust seal or badge is often offered… apply it! They look great on your own Facebook Application pages, too, since users are often a bit wary of apps when it comes to protecting their internet security.
3. Rankings
HTTPS is a “ranking signal” inside the Search engine engine algorithm. Google clearly states this, telling webmasters that websites that show an SSL will get preferred treatment inside the rankings. They are actually pushing for the purpose they call “HTTPS everywhere”. Their dream appears to be a totally secure internet where hackers are blocked irrespective of where they turn!
Although it’s simply a weak ranking signal at this stage, SSL may figure more prominently inside the rankings someday later on. Google explains that they are giving webmasters time for it to exchange signal of HTTPS by procuring SSL certificates for sites.
To obtain your own SSL certificate for your website, try our Comodo® Positive SSL Certificates for WordPress blogs and Facebook Application pages. They start at merely $4.95 each year.
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