If you are spening too much time caring for your business, and never getting the results you would like, you might have a company process or two which is broken and needs fixing.
Most business people I run into all have exactly the same types of problem. Their Follow Through is either broken or non-existent. They also do not have a system set up of these processes to work accordingly.
why don’t we start at square one. I’m not planning to really enter into what your doing wrong and what’s broken, that’s simply redundant I will only talk about the things that work due to limited space so that you can start making consistent and predictable results.
First it is important that you understand the differing types of media platforms most business people use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name only a few of the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
Like a company owner I’m able to bet that you will be operating on the one dimensional basis that is very limiting in terms of gaining a reliable customer base.
The harder media you should use effectively the harder successful your operations will become. Key word “Effectively”….
However Let’s not go jumping into any and every media platform believing that the harder you use the good chances you’ve got for achievement.
It won’t if you take exactly the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The bottom line is to fix your broken processes otherwise you will have exactly the same results will all of the media channels you advertise on.
How would you Repair it.
You can find 3 components that businesses will need to have set up so that you can possess a conssistent flow of recent leads and clients.
Component 1 ~ You must first before anything else, possess a compelling offer to attact your favorite luxury customer.
You should avoid how to get leads your main goal as a company owner is always to solve problems by presenting methods to a targeted customer.
Your advertisements should speak straight to the perfect client giving them an obvious treatment for an issue that they’re experiencing. No exceptions to this rule.
Component 2 ~ You’ll want a means to capture leads. Unless you possess a system set up for capturing the interest of your prospects before trying to sell them, you are way off of the mark.
Fix this now! There all sorts of lead capture software out online which you can use I fould that Lead Pages are pretty solid try them out. They have a good system in order to business people achieve this.
Component 3 ~ You’ll want a means to follow up with your leads. If you believe about it everything you’ve ever bought or joined there was a powerful offer to first gain your attention.
When they’d your attention you’re accompanied with and given more information.
When the offer was in line with what you’re searching for that would solve the immediate problem your were having, then and only once you made a decision to get.
Your visitors, clients, and prospects aren’t any different.
1. Present a powerful treatment for an issue disguised being an offer
2. capture charge
3. Followup and make the sale.
This can be a really broad overview however i hope it will help you to start thinking within the right direction as a company owner.
For your Success
-Larry
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