Exactly how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example how to get greater than 10,000 fans on your own Facebook business page.

Facebook is the king of internet sites using more than 1.79 billion active users each month (Updated December 2016). It can be utilised by greater than 60% of Online users Worldwide in fact it is a great tool for promoting products or services, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s understandable that the quantity of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is more popular compared to a page with 1,000 fans which results in a quantity of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website will need plenty of Facebook fans. Five Years ago this would not make any difference but also in the 21st century, social proof is very important.

More fans, more visits – Greater fans you’ve, the higher is the amount of people that can visit your posts in their timeline and perhaps visit your website.

While this is correct, it must be noted that your entire fans will discover your content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (at most 4 %) will discover your status updates.

This number may differ, what is very important to know now, is that if you’ve 10,000 fans and you post a fresh update, it will be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media marketing is a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that creating a large amount of Facebook fans is very important for the website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans also it continous to develop organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly to the experienced but also for beginners to social media marketing this may be a new challenge: An individual Facebook page differs from a company page.

If you would like to have friends on Facebook to talk about your holiday photos you’ll need to generate a personal page however if you wish to have fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the initial step is always to just be sure you produce a Facebook business page and the the second step is always to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most significant optimization tip of all.

The expertise of the content posted on your own Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or more likes from ads as we will discover below.

Step 3: Make the most of your personal Facebook account

I mentioned in 1 above you’ll want to use a business page and never a private page, nevertheless, you still need come with an active personal facebook account.

Here is why:

After you post an update on your own business page, a good way to boost exposure and likes, is always to share that post on your own personal page also.

People you’ve as friends on your own personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from your business page which will improve the engagement factor of your respective posts.

As an outcome, facebook will show your content to more fans (organically).

So, a good way to boost the amount of people who view your content and go past the 4% individuals group of followers is always to share and promote the post on your own personal page.

It goes without saying that the more quantity of friends the bigger could be the visibility from the post.

Also, ensure that you invite your entire existing friends (and a) to adore your Facebook business page. Accomplish that every time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media marketing 101 nevertheless, you have to have the Facebook like box on your own website for several reasons:

#1 – It’s ways to associate your internet site together with the Facebook business page. Put simply it is just a method to ‘tell’ search engines like yahoo that this is your official Facebook business page.

#2 – When you get plenty of fans, this is something ought to be proud off the other to indicate for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to grow your group of followers organically. Readers can follow your internet site by clicking so on button and never have to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (about the sidebar).

Hint 2: You can even popup such box to new users (for instance, after they spend A minute on a page, after they scroll as a result of underneath or after they try to leave your page – while this works well with regards to getting new likes, you need to be careful to never ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing content to maintain fans happy and possibly be capable of convert them from fans > site visitors > customers.

Some simple rules to check out that can improve the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing within your page. For example, should your web site is about Social media, share content related to social media marketing and never about sports or something different you may like. If the users need to read sports news, they understand where to find them.

#2 – Don’t forget that they can follow your organization page to acquire updates concerning your website (and niche) and never concerning your social gatherings: If you want to get social, then use your personal Facebook page, your organization page is about your internet site.

#3 – As a rule thumb, I personally use my offer page to talk about content from my niche only, easily must share a thing that isn’t related to my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you’ve got a promotion to talk about or something that might benefit your fans, that can be done but don’t drink too much.

Try to post interesting, shareable content that is certainly related to your niche, of course this will not come from your internet site. Have a balance between promotional and content that your particular followers might want to read.

Step 6: Share intriguing and excellent content (not just links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with just links. Let me give you one example to understand what After all.

When you would like to share an article from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this informative article without adding the other information. If the title and images are perfect, you’ll get several likes based on the time you are making the post, quantity of fans etc.

If one the opposite hand, you enrich this page with the help of more info especially an inventory, then other items being equal, you happen to be more likely to gain more likes and shares.

For me this makes sense because those that visit a title and image in their timeline might not ‘Like It’ since it provides no value for many years (don’t forget that the average user is assigned a huge selection of postings in their timeline should they login to Facebook).

On the opposite hand whenever you allow them to have valuable, excellent and straightforward to learn information (like a list), they’ll click on the LIKE button simply because they read something useful and never have to leave their timeline.

Note: This is a known indisputable fact that people have a propensity of LIKING an article without reading it so allow them to have good reasons to achieve this; your internet site visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at probably the most popular Facebook pages, you will see that they generally tend to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A few tips to consider:

Quality updates – This can be the best incentive it is possible to lengthy users. Before posting anything on your own page, you’ll want to make sure that it offers a superior value for your audience. If you do this consistently, you existing followers will share it making use of their friends which will attract more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to LIKE the page first. There are various tools to do this but are thinking about if you don’t use a known brand this many not be so successful.

Content upgrades – For those who have your blog post, you can use ask users to love your page to obtain an updated version of your respective post. This involves extra tools but it’s something worth testing.

Step 9: You need to market own content and page

When you create your organization page don’t expect that it’ll magically get thousands of fans. Apart from the tips outlined above, you might also need to market your organization page in places besides Facebook.

A few tips to take into consideration that worked for my case:

Promote in other social media marketing networks – For those who have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook also. Be polite and explain to them the benefits from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, it is possible to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and have these to follow yourself facebook (both your business and personal pages).

This method even though it is time consuming, (I did so it manually and never using any tools) it might produce great results.

Promote within your newsletter – For those who have a newsletter or if you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not just write the FB URL through your signature but Question them politely to love your organization page.

Step 10: Facebook ads is a must

I have saved one of many easiest and many great ways to enhance your Facebook fans for last, as it is the only one that it’s not free.

Facebook comes with a self-service ad platform used either to enhance your group of followers (market page), boost your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you decide on a site you own, select your main goal (market page), select your audience (based on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends on several factors. The simplest way to assess if Facebook ads is an excellent treatment for enhance your group of followers, is always to run a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (at least a week). At the end, it is possible to decide if the charge per like is one thing you happen to be happy to spend on.

I had accomplishment with Facebook ads both for my websites and then for client websites i run campaigns on a monthly basis (for a few days) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many people feel that that which you spend on is Facebook likes but actually you pay Facebook to indicate your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit such button so spend time and think about the message you would like to display within your ad as well as the image to use.

Conclusion

Having a big quantity of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care and the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations for your business page (steps 1 and a pair of above), then your fastest way to obtain additional followers is by using Facebook ads. Along with some A/B testing you will get to 10,000 fans without any greater than $1,000 (spread into a duration of months).

Once one does everything properly and so long as there is a great product or service, it is possible to grow your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.