Just how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example the way to get more than 10,000 fans on your Facebook business page.

Facebook is the king of social networking sites exceeding 1.79 billion active users per month (Updated December 2016). It really is used by more than 60% of Internet users Worldwide in fact it is a great tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the need for having many Facebook fans on your business page?

It indicates popularity – It’s obvious that the number of fans reveals how popular a website is. A momentum business page with 100,000 followers is more popular than a page with 1,000 fans and this results in a number of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, blog or website needs to have lots of Facebook fans. Five-years ago this failed to issue but also in the 21st century, social proof is very important.

More fans, more visits – Greater fans you might have, the greater is the number of individuals that may see your posts inside their timeline and maybe see your website.

While this is true, it needs to be noted that your fans will see your posts.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, only a small percentage of your followers (at most 4 percent) will see your status updates.

This number can vary, what is very important to understand now, is actually you might have 10,000 fans so you post a brand new update, it will likely be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, today so well received websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that creating a large amount of Facebook fans is very important to your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans plus it continous to develop organically.

Step 1: First off – you need to have a Facebook business page

It may appear silly to the experienced nevertheless for beginners to social websites this may be a new challenge: Your own Facebook page differs from a company page.

If you wish to have friends on Facebook to talk about your holiday photos then you need to create a personal page but if you want fans and followers to your website or business then you need to create a Facebook business page.

So, the initial step is always to just be sure you produce a Facebook business page as well as the alternative is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most crucial optimization tip of all.

The excellence of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads as we will see below.

Step 3: Benefit from your own personal Facebook account

I mentioned in step one above you need to possess a business page rather than your own page, nevertheless, you still need offer an active personal facebook account.

Here is why:

After you post an update on your business page, one way to boost exposure and likes, is always to share that post on your personal page at the same time.

People you might have as friends on your personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page and this will raise the engagement factor of your posts.

As an effect, facebook will show your posts to more fans (organically).

So, one way to boost the number of individuals who view your posts and go at night 4% individuals fan base is always to share and promote the post on your personal page.

It is evident that the more number of friends greater will be the visibility with the post.

Also, make certain you invite your existing friends (and brand new ones) to like your Facebook business page. Do that any time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media marketing 101 nevertheless, you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your site with the Facebook business page. In other words it is just a method to ‘tell’ search engines until this will be your official Facebook business page.

#2 – When you are getting lots of fans, this can be something you must be proud off the other to demonstrate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to improve your fan base organically. Your potential customers can follow your site by clicking so on button and never have to visit Facebook.

Hint: For optimal results, squeeze LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup so on box to new users (by way of example, once they spend A minute with a page, once they scroll down to the lower or once they make an effort to leave your page – while this is effective regarding getting new likes, you have to be careful never to make it too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in the prominent position on our website.

The next natural step is always to start sharing content to maintain your fans happy and maybe be capable of convert them from fans > web site visitors > customers.

Some simple rules to follow along with that may raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing with your page. For instance, should your web site is about Social websites, share content linked to social websites rather than about sports or another type you could possibly like. Should your users desire to read sports news, they do know where to locate them.

#2 – Don’t forget that they can follow your business page to have updates regarding your website (and niche) rather than regarding your social gatherings: In order to get social, then takes place personal Facebook page, your business page is approximately your site.

#3 – As a rule thumb, I personally use my business page to talk about content from my niche only, easily should share something isn’t linked to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. If you have an advancement to talk about as well which may benefit your fans, this can be done but don’t add too much.

Try to post interesting, shareable content that is linked to your niche, of course this will not come directly from your site. Have a balance between promotional and content that the followers might want to read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with just links. I want to provide you with an illustration to understand what I am talking about.

When you wish to share an article from your website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this informative article without adding any extra information. Should your title and pictures are great, you’re going to get a number of likes based on the time you make the post, number of fans etc.

If one the other hand, you enrich your posting by having more info and particularly a list, then other pursuits being equal, you’re very likely to get more likes and shares.

For me as a result sense because individuals that see a title and image inside their timeline might not exactly ‘Like It’ because it provides no value to them (don’t forget that the average user is offered numerous postings inside their timeline if he or she login to Facebook).

On the other hand when you let them have valuable, top quality and easy to read information (being a list), they’ll go through the LIKE button simply because they read something useful and never have to leave their timeline.

Note: This is a known undeniable fact that everyone has a tendency of LIKING an article without reading it so let them have good reasons to do this; your site visits might not exactly increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at many of the most popular Facebook pages, you will see that they have an inclination to talk about images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. Several tips to consider:

Quality updates – This is actually the best incentive you can lengthy users. Before posting anything on your page, you should ensure that it gives you value to your audience. Choosing this consistently, you existing followers will share it making use of their friends and this will have more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Just like the page first. There are many tools to do that but have in mind if you don’t possess a known brand this many not be so successful.

Content upgrades – In case you have a blog, you may use ask users to enjoy your page to get an new version of your post. This calls for extra tools but it is something worth trying out.

Step 9: You need to market your own content and page

When you develop your business page don’t expect that it’s going to magically get 1000s of fans. Besides the tips outlined above, you also have in promoting your business page in places aside from Facebook.

A few tips to take into account that assisted my case:

Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on your self on Facebook at the same time. Be polite and explain to them the benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can benefit from twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and ask these phones follow your self on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to it manually rather than using any tools) it might produce really good results.

Promote with your newsletter – In case you have a newsletter or if you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not only write the FB URL through your signature but Inquire politely to enjoy your business page.

Step 10: Facebook ads is really a must

I have saved among the easiest and most good ways to increase your Facebook fans for last, as it is the only person that it’s not free.

Facebook comes with a self-service ad platform used with the idea to increase your fan base (market your page), improve your posts, get more leads, increase conversions or perform number of other actions (as shown inside the image above).

The procedure is actually comparatively simple and straightforward. Basically you decide on a webpage you have, select your goal (market your page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends upon a number of factors. The simplest way to assess if Facebook ads is an excellent means to fix increase your fan base, is always to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (no less than weekly). At the end, you can assess if the fee per like is a thing you’re ready to spend on.

I had achievement with Facebook ads for both my websites and for client websites i run campaigns each month (for several days) to further improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. Lots of people think that that which you spend on is Facebook likes but usually you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit so on button so spend time and look at the message you wish to display with your ad plus the image to utilize.

Conclusion

Having a major number of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you do the mandatory optimizations to your business page (steps 1 and a couple of above), then the simplest way to get more followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without more than $1,000 (spread right into a period of months).

Once you do everything properly and so long as you have a great products or services, you can improve your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.