Exactly how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example ways to get greater than 10,000 fans on your Facebook business page.

Facebook may be the king of social support systems with more than 1.79 billion active users each month (Updated December 2016). It’s used by greater than 60% of Internet users Worldwide which is a fantastic tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you need to have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It goes without saying that this number of fans reveals how popular an internet site is. A business business page with 100,000 followers is much more popular when compared to a page with 1,000 fans and also this leads to a number of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website needs to have a lot of Facebook fans. 5 years ago this failed to subject but also in the Twenty-first century, social proof is vital.

More fans, more visits – The greater fans you’ve, the more may be the number of people which will see your posts within their timeline and possibly call at your website.

While this is correct, it ought to be noted that all your fans will discover your site content.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, just a small portion of the followers (no more than Four percent) will discover your status updates.

This number can differ, but what is vital to be aware of now, is that if you’ve 10,000 fans so you post a fresh update, it will likely be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, many studies show that popular websites on Facebook may perform better in search, than not quite popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that developing a large amount of Facebook fans is vital on your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous to develop organically.

Step 1: First things first – you need to have a Facebook business page

It may appear silly for the experienced nevertheless for beginners to social media marketing this may be new things: An individual Facebook page is different from a small business page.

If you wish to have friends on Facebook to express your holiday photos then you need to make a personal page however if you wish to have fans and followers on your website or business then you need to make a Facebook business page.

So, step one is to ensure that you develop a Facebook business page along with the next step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most crucial optimization tip of most.

The quality of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or even more likes from ads once we will discover below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above you will want to have a business page instead of a private page, nevertheless, you still need to come with an active personal facebook account.

Here means that:

After you post an update on your business page, a good way to increase exposure and likes, is to share that post on your personal page at the same time.

People you’ve as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from the business page and will also increase the engagement factor of the posts.

As an outcome, facebook can have your site content to more fans (organically).

So, a good way to increase the quantity of people that view your site content and go past the 4% individuals group of followers is to share and promote the post on your personal page.

It goes without saying that this greater the number of friends the bigger would be the visibility in the post.

Also, just be sure you invite all your existing friends (and a) to love your Facebook business page. Do that when you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media 101 nevertheless, you need to have the Facebook like box on your website for several reasons:

#1 – It’s a way to associate your internet site with all the Facebook business page. Put simply it is just a strategy to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you’re getting a lot of fans, this can be something needs to be proud off then one to show to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to grow your group of followers organically. Your potential customers can follow your internet site by clicking so on button and never have to go to Facebook.

Hint: For optimal results, placed the LIKE box above fold (on the sidebar).

Hint 2: You may also popup such box to new users (for instance, as soon as they spend 60 seconds over a page, as soon as they scroll as a result of the lower or as soon as they try to leave your page – even though this works well regarding getting new likes, you ought to be careful not to allow it to be too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed such box in the prominent position on the website.

The next natural step is to start sharing prepared to keep your fans happy and possibly be capable of convert them from fans > site visitors > customers.

Some simple rules to follow which will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing in your page. For instance, if the website is about Social media, share content linked to social media marketing instead of about sports or another type you may like. In case your users need to read sports news, they understand finding them.

#2 – Don’t forget that they can follow your organization page to get updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then use your personal Facebook page, your organization page is about your internet site.

#3 – Typically thumb, I use my offer page to express content from my niche only, basically must share something which is just not linked to my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. When you’ve got an advancement to express as well that could benefit your fans, this can be done but don’t go crazy.

Try to write interesting, shareable content that is certainly linked to your niche, it sometimes won’t come completely from your internet site. Maintain a balance between promotional and content that your followers should read.

Step 6: Share intriguing, notable and top quality content (not merely links)

I made some tests in connection with impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with only links. I want to offer you an example to understand what I am talking about.

When you wish to share an article from the website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this post without adding any extra information. In case your title and pictures are fantastic, you will definately get numerous likes depending on the time you’re making the post, number of fans etc.

If one another hand, you enrich this post by adding more details especially a list, then other activities being equal, you might be more likely to gain more likes and shares.

For me as a result sense since people that go to a title and image within their timeline might not ‘Like It’ since it provides no value in their mind (don’t forget that this average user is given hundreds of postings within their timeline when they login to Facebook).

On another hand once you allow them to have valuable, top quality and simple to read information (like a list), they’ll select the LIKE button given that they read something helpful and never have to leave their timeline.

Note: It’s a known indisputable fact that people have a tendency of LIKING an article without reading it so allow them to have why you should achieve this; your internet site visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at some of the most popular Facebook pages, so as to they tend to express images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A number of ideas to consider:

Quality updates – Here is the best incentive you can give your users. Before posting anything on your page, you need to make certain that it provides value to your audience. If you do this consistently, you existing followers will share it using friends and will also attract more users.

Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Such as the page first. There are many tools to do this but are thinking about if you don’t have a known brand this many stop so successful.

Content upgrades – If you have your site, you should use ask users to enjoy your page to get an latest version of the post. This calls for extra tools but it’s something worth testing.

Step 9: You need to market own content and page

When you create your organization page don’t expect that it will magically get a huge number of fans. In addition to the tips outlined above, you need to in promoting your organization page in places aside from Facebook.

A few ideas to consider that assisted my case:

Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself Facebook at the same time. Be polite and explain to them the advantages from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you can benefit from twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and enquire of the crooks to follow yourself facebook (both your business and personal pages).

This method even though it is time consuming, (I did it manually instead of using any tools) it may produce great results.

Promote in your newsletter – If you have a newsletter or you talk with your readers via email, just be sure you keep these things follow your Facebook page.

Do not merely write the FB URL using your signature but Inquire politely to enjoy your organization page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot efficient ways to raise your Facebook fans for last, because it is the only one that it’s not free.

Facebook supplies a self-service ad platform used with the idea to raise your group of followers (market page), enhance your posts, get more leads, increase conversions or perform a number of other actions (as shown in the image above).

The procedure is pretty basic and straightforward. Basically you select a webpage you have, select your goals (market page), select your audience (based on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends on numerous factors. The best way to assess if Facebook ads is an excellent treatment for raise your group of followers, is to chance a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (a minimum of a week). Towards the end, you can determine if the cost per like is one thing you might be ready to purchase.

I had great outcomes with Facebook ads both for my websites and for client websites and I run campaigns monthly (for a few days) to boost my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe that that which you purchase is Facebook likes but in reality you pay Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit such button so spend time and think about the message you wish to display in your ad plus the image to work with.

Conclusion

Having a major number of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations to your business page (steps 1 and a pair of above), then a easiest method to get additional followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without any greater than $1,000 (spread into a time period of months).

Once you are doing everything properly and so long as you do have a great product or service, you can grow your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.