Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the net is growing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of cellular phones is closing the digital divide involving the rich and poor; and the urban and rural dwellers. All companies are duty-bound to build up websites which are mobile-friendly in order to reach these mobile users. A way of this is usually to create designs which might be tuned in to different devices and screen sizes.
What then is responsive web site design?
Responsive web design (RWD) can be a technique used in web site design to allow webpages answer the display size, orientation and platform with the device a person is viewing with.
Responsive design will be the simple the crucial element that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. By way of example, if a user switches from your cellphone with a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the business enterprise important things about responsive web design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale with all the layout to disclose and hide elements of images over the internet. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your website no matter the environment they find themselves, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that would not have options getting left behind. Being the most widely used global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we can safely say definitely that developing a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is often higher priced and/or inconvenient than using mobile phones. Mobile devices offer simple and fast use of facts about the move. Responsive websites therefore are cost effective for users who spend little to no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs because they do not must develop different websites many different devices. Additionally, businesses will save you funds on maintenance costs as they is going to be focusing on only 1 website.
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