The tale about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to get rid of the word “fried” in it’s name. The word “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and more. Therefore, as an effort to rebrand themselves as a healthier family restaurant that catches the interest of people of every age group, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food reviewed the operations of Kentucky Fried Chicken and discovered out your these are rearing genetically modified chickens, with extra huge breasts and other legs to harvest the meat from(the telephone number is different from 3 to 4). The united states food declares that these creatures cannot be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose a real lucrative operation to check out the guidelines, chose to change its name to KFC instead to eliminate the word “chicken”.
The fact is that Kentucky Fried Chicken decides to switch its name is always to avoid paying license fees for the condition of Kentucky. In 1990, ky decides to trademark their name, to be able to reduce their accumulating debts. Because of this, Kentucky Fried Chicken be forced to pay an amount of cash on the state for utilizing “Kentucky”.
Obviously, they are hesitant to simply because they have been using it for nearly four decades(they going in the 1950s) and refused to pay such royalties ought to be principle. After much negotiations, these folks were unable to budge the federal government stance and so chose to change their name rather than paying. This coincides using the rebranding campaign mentionened above previously earlier and everything been found well.
The data that means until this version applies is many events and businesses had also changed their name to get rid of the term “Kentucky”. The examples add some most famous horse race in America, formerly called the “Kentucky Derby” changes to “The run for the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and the song “Kentucky Woman” by Neil Diamond was dropped from the air at his very own request because he would lose more money for paying of the condition of Kentucky royally compared to what he receive through the station.
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