An increasingly popular mode of promoting tool, SMS marketing enables easy communication using the consumers. Having a single message used to reach over to your entire usage, it’s cost effective and also saves time.
A quickly growing sector, SMS marketing has emerged as a marketing and advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be provided for numerous receivers in seconds. It’s this extent and ease of reach of the application which makes it a strong tool for marketing and marketing of products.
Staying adopted by increasingly more business houses being a preferred mode of promoting tool, SMS marketing has lots of advantages in addition to disadvantages.
Advantages
Easy Reach: Often known as mobile marketing, through this application, marketers are able to use one particular message to convey to their entire subscriber base. As an alternative to contacting each client personally like in telemarketing, in mobile marketing through bulk messaging, a marketing message may be provided to several consumers all at one time.
Personal Communication: SMS is just about the most favored mode of communication today generally folks deploying it to communicate with our friends, family and acquaintances. Unlike a contact or a newsletter, nearly every message which is sent on a cell phone is mostly read by the user. Being an extremely personal mode of communication, you’ll be able to begin a direct exposure to the consumer, building around the relationship.
Economical Nature: Rather than spending millions on multiple advertising campaigns, just one message enable you to get in touch with all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging a large number of text messages can be sent at low cost.
Time Saving: An instantaneous mode of communication, marketers can find their potential customers if he or she want. Because so many cellphone users maintain their phones with them at all times, through quick messaging time sensitive messages may be sent and responses can also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude for the companies which are sending the messages which affects their manufacturer adversely.
Cost to recipient: Not nearly your usual way of messaging, for SMS marketing mobile phone networks charge both sender and also the receiver in the messages. These extra charges often irritate the receivers and make up a negative image of the company house sending the messages.
Limitations of Messages: With messages being restricted to 140-160 characters, it might be difficult to create an effective message within such short word limit. Moreover, additional information as hyperlinks might not exactly often be received properly through the user’s phone.
While there are a few disadvantages, yet its extent of reach and value effectiveness, make SMS Marketing a lucrative option being a marketing device.
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