What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value and by holding a unique position that draws adults and kids alike.
The McD’ Fast food restaurants will be ideal in experiencing the coffee cultures which might be expanding as well throughout the globe. These coffee cultures covered with Starbucks and cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance in-store time for you to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to fast food restaurants as time-killers en route on the cinema, take-away, or returning to work. They may be looking for a short-term experience that’s fast with excellent service at a fair price.
McD Coffee houses could be separate entities from the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and also the use of the infamous ‘M’ logo will allow for fast recognition, credibility and belief within the startup company. Nevertheless for further differentiation in the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing much more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded using this adult experience.
McDonalds is known for being open until late along with their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that would subscribe to a brandname that allows them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, in addition to their more affordable prices compared to Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able connect to the same exposure to less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.
Check out about Menu price please visit webpage: click site.