What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds is the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense and also by holding an exceptional position that appeals to regardless of how alike.
The McD’ Cafes could be ideal in utilizing the coffee cultures which can be expanding as well throughout the globe. These coffee cultures dominated by Starbucks and private cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time for you to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to fast food restaurants as time-killers enroute to the cinema, take-away, or returning to work. They are looking for a short-term experience that is certainly fast with excellent service from a fair price.
McD Fast food restaurants would be separate entities in the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo would allow for fast recognition, credibility and belief from the new venture. Nevertheless for further differentiation from the fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late as well as their Fast food restaurants would thus match the huge consumer demand from club/bar goers and tourists that will adopt a product that allows them to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, in addition to their more affordable prices in comparison with Starbucks etc would permeate countries where coffee shops are considered a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can access the same knowledge of lower prices, better and faster service.
This venture create a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.
To get more information about McDonalds menu prices please visit web portal: web link.