Viral Flash games are designed for driving massive quantities of traffic, and building brand awareness or collecting opt-in details. As the style of game will in the end depend upon the manufacturer or product to get promoted, you’ll find certainly some genres that happen to be better suited than the others.
Puzzle games, word games, driving games… in reality most genres can be created to work well like a viral game, but the most essential element is that of competition. High scores which is often posted to Facebook or Twitter updates encourage other folks to experience the overall game and try and beat their friend’s scores or achievements.
Another choice, as an alternative to using scores because the hook, is to apply creativity. By permitting you to make an issue that can look off and away to their friends you can create the same sort of lure to get their friends to play. From dressing up celebrities, to building snowmen, or painting cars, the thought is usually exactly the same – give the player the creative freedom to draw/build/create something they’re able to show their friends and get them to create their unique.
A 3rd method for hooking players and encouraging the viral spread of the game is to start adding some personalization. By letting a new player to provide their friend’s names (as well as profile photographs) into a game, one can possibly massively raise the temptation because of their friends to participate in. Many people is going to be intrigued whenever they get an email or social media message, personalized for many years, inviting these to be a part of a game the friends have recommended.
So as you can observe, your genre of the game might be less important than ensuring it offers elements which encourage sharing and competition. Certainly viral games must be kept simple, and entice as wide viewers as is possible (within the target demographic) but instead of centering on genre, a better approach would be to make sure that whatever genre can be used, the sport encourages viral spread.
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