What is Private Labeling?
White label merchandise is manufactured by one company to be removed on the market under other company’s brand. In garments business, they may be clothing which has a label limited to local store or even a chain of stores. These clothing may be created by retailer’s in-house designers or by outside manufacturers. There are many textile services available today. Among such service is that regarding private labeling. The lenders engaged in providing private labels, help the retailers in customizing their clothing lines for his or her specific categories of consumers. The shops know their target audience and its particular requirements through constant research. In reality, many of them their very own product evaluation centers that talk to shoppers with regards to their present and future needs.
How are customers benefited?
Consumers reach select quality clothing at much lower prices in comparison with manufacturers’ established brands and that too without waiting for any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too making use of their private labeled clothing. When the customers compare both and see that they can save significantly plus get equivalent and often higher quality, they prefer to buy the private labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although the concept of private labeling was more frequent in foods and other health & bath and body goods and comparatively a novice to the clothing business, however it’s making big on this sector, growing day by day.
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